Yesterday we were photo shooting for Paloni’s brochure and web store.
Our goal was to create a visual clue to the pictures and outfits that would build a connection between the pictures and the Paloni concept store. We ended up using the “dinosaurs’ eggs” from the store decoration with some imaginative jungle leaves. The talented seamstress Kirsi Hautala put together a smashing headpiece that just seemed to sum up this connection perfectly.
The final touch to a Vietto outfit.
We wanted to use an uneven yellow wall as the background for the pictures, and also wished to take the pictures outdoors to be able to use natural sunlight. The spot we found was just perfect, but taking summer brochure pictures outside in April does have implications, like warming up with capes and jackets, changing clothes in a heated car and a very flexible model. Our model Essi was just wonderful! (I really wish she got home fast after the pictures were taken, and got herself the hot bath she most certainly both needed and deserved!)
The bits you usually don't get to see - the reality of photo shooting. Essi trying to keep warm and changing in the car.
Photo shoot days are always exciting somehow. There are so many things that can either go wrong, or then as it usually is, there are unexpected things happening that eventually make the end result even better than the original plan. It’s an interaction process between all the people involved. The visible and tangible end result, a perfect picture, is the best reward for it all.
Now browsing through the 300+ pictures of the day, I can only thank the model Essi, the seamstress Kirsi Hautala and the designer Minna Kaartinen for all the help in turning my vision into all those perfect shots!
The setting of the brochure picture.