Tag: Vietto


Vietto shows and grows

When buying an independent designer’s works, your every purchase counts and makes a difference. And when many customers acknowledge the talent of a designer and buy her/his items, that makes a huge difference. Vietto, the eco-fashion label by Minna Kaartinen from Helsinki, is the first of Paloni’s labels to grow its team solely because of sales at Paloni. On our hang tags for Vietto, there’s now a new name in addition to the designer: cutting and sewing is now partly done with the help of Maarit Suvinen, also from Helsinki.

Our customers are not the only ones who have acknowledged Minna’s talent lately. Her organic cotton turban – for which the material, by the way, is cut waste of Kaino, another of our labels – has been featured in blogs from the US to Russia. The turban has been so popular that Kaino should make more garments to be able to send Minna more material…

Vietto organic cotton turban
Picture by http://xthecoldfrontx.tumblr.com/

The Vietto transformable winter coat was photographed for the latest issue of REVS magazine. I got the chance to celebrate the launch of the magazine with her.

REVS

The picture by Federico Cabrera is stunning, don’t you think? (Styling: Heidi Marika Urpalainen, make-up & hair: Emilie Tuuminen, model: Minna Puro.)

The picture by Federico Cabrera

Thank you to all of our customers for making it possible for our talented designers to do the work they were meant to do! You’re the ones turning their dreams into reality.

Minna / Paloni

Eva & Manu in cooperation with Paloni

Eva & Manu performing at Paloni's birthday party

Eva & Manu performing at Paloni's birthday party

When Paloni celebrated its first birthday last June, the French-Finnish duo Eva & Manu was a natural choice for that special evening’s performers. Their extraordinary story of traveling across Europe and creating their own music, and then turning that journey and its music into a debut album is just so inspiring. I think these musical talents are a good example of what it means to follow your passion, and how dreams can come true when you do what you want to do, and give your whole heart to it. You can read more about this amazing story from Eva’s and Manu’s blog Travel in music.

We had some good time at Paloni's birthday with Eva & Manu
We had some good time at Paloni's birthday with Eva & Manu

Yesterday, I got the second chance to listen to the music by Eva & Manu live – they had their first gig performing their album songs with a band at the club Tavastia here in Helsinki. I love the perfectly beautiful music by this duo, but this time I also had a special reason for going to the gig – I anticipated that Eva would be wearing something from Paloni on the stage.

And she did. The Vietto Kimono top with printed sleeves. Maybe I’m subjective to say, but I think the natural white top really made her the center of all attention on the stage on the spotlights, and the flowy sleeves with printed details made each movement a part of the show – playing the keyboard and asking the audience to join a song with her hands.

Eva & Manu, The Vietto Kimono top with printed sleeves
Eva & Manu, The Vietto Kimono top with printed sleeves
Eva & Manu, The Vietto Kimono top with printed sleeves

Picture by Minna Kaartinen

It also happened that yesterday Minna Kaartinen, the designer of the label Vietto, brought a similar Kimono top to Paloni, only with different colors. Looks just as good to me!

Vietto Kimono Top

Minna / Paloni