I was invited to a live morning TV show called Ykkösen Aamu-tv to talk about the current state and the future potential of ecological fashion. The visit was timed together with a big recycling event Kierrätystehdas at the Cable Factory, Helsinki this weekend. The other guest on the interview session was Seija Lukkala, the founder of Globe Hope.
Getting to see behind the scenes of making a live TV program was truly interesting – the the overall experience was very positive.
I was asked about how I see the current state of ecological fashion, and I told how interesting times I experience we’re living. The ecodesign and ecofashion fields are getting more and more professional and versatile, and at the same time consumers are seriously starting to look for better choices for buying clothing, which results in a growing demand for sustainable choices.
When being asked about our growth plans, I revealed that the Paloni online store is opening very soon, on May 14th to be more precise!
Me (left) and Seija Lukkala were interviewed by the Yle journalist Nicklas Wancke. I wore a HuivILO scarf (78€) from recycled / leftover fabrics, designed and made by Saara Kaaresmaa in Turku, Finland, a POGOSTICK failure Double Zipper Dress (147€) from textile industry leftover, designed and made by Minna Rytkönen and Emmi Korhonen in Kuopio, a Vietto Kimono Top (75€) from Finnish bamboo viscose jersey, designed and made by Minna Kaartinen in Helsinki, Lempiväri earrings (29€) from recycled pencils, designed and made by Elli Hukka in Helsinki, Finland, a 2. Elämä Medusa bracelet (29€) from recycled bicycle inner tube, designed and made by Yuan Long & Jaime De Vizcaya in Helsinki, Finland and Kiss kiss Art Stockings (23€) upcycled from Finnish seconds, designed and made by Maiju Ahlgrén in Helsinki, Finland.
Recycled bicycle inner tube on my wrist - the 2. Elämä Medusa bracelet (29€).
Color to the world - my yellow Kiss kiss Art Stockings (23€).
We presented two outfits from Paloni on models, the first one showing an example of using recycled materials so that the original material and its past life shows on the outcome and is a part of it, and the other one showing that eco fashion can be competitive youthful design and doesn’t necessarily need to underline the ecological aspects behind it.
First Crush: Rea Dress from two recycled men's dress shirts (185€), designed and made by Mari Himmanen in Helsinki, Finland. Beloved Tea Spoon earrings (24€) from recycled Finnish tea spoons and fresh-water pearls, designed and made by Päivi and Janne Brunou in Mäntsälä, Finland.
The second outfit presenting interesting current design made from recycled and leftover materials without underlining the past life of the materials: Vietto headband from recycled leather, Vietto Silky top from textile industry leftover silk & bamboo viscose jersey made in Finland, Vietto Hapsu Scarf from textile industry leftover cotton jersey (52€) - all designed and made by Minna Kaartinen in Helsinki, Finland.
The bottom part of the second outfit: POGOSTICK failure Zipper Pants (169€) from Finnish textile industry leftover cotton jersey, designed and made by Minna Rytkönen & Emmi Korhonen in Kuopio, Finland.
The interview can be watched online for the next 30 days (only in Finland) at Yle Areena, starting from 20:25 on the clip.
Thank you to our models Laura and Essi, to the Ykkösen Aamu-tv crew and to Seija for this opportunity and experience!
Minna / Paloni