Category: News from the store

Trashion! is here

I’ve had the privilege of getting to know Outi Pyy, the woman behind the well-known blog OutsaPop Trashion. Outi is a pioneer of creating fashion out of recycled materials. She calls it aptly trashion (combining fashion and trash). On her blog, Outi shares the ideas of herself as well as those of others on creating the most hip styles out of already existing materials.

Outi’s ideology fits very well together with Paloni’s – the creativity, the eco-consciousness, the do-it-yourself culture, finding your own personal style, and the most important of all – following your passion. Outi’s passion shows in everything she does.

We started cooperation with Outi last summer by organizing evening courses with her at Paloni, where she instructed different do-it-yourself projects.

Outi showing her works and teaching trashion at Paloni.

Outi showing her works and teaching trashion at Paloni.

On the first course, we were shredding colored army surplus t-shirts and turning them into stunning flowy net-like creations. Outi calls it shredding therapy, and I very well understand why – it is therapeutic. And my own outcome from that evening has ever since been one of my favorite pieces.

Wearing my shredded shirt

Wearing my shredded shirt.

On our second Paloni & OutsaPop Trashion course, we turned boring blouses into their more fashionista versions by cutting out the shoulders and decorating the holes with zippers and pearls.

Upcycling in action: Outi cutting out the shoulders of a shirt.

Upcycling in action: Outi cutting out the shoulders of a shirt.

This project turned out to be more challenging, at least for me, and the outcome was something a bit different from the original plan… But like Outi says: “There are no mistakes in trashion, only unexpected outcomes”. Such a liberating thought that we could all apply to other areas of life, too…

Outi marking the place for cut-outs on Steffi's blouse.
Outi marking the place for cut-outs on Steffi's blouse.

Already for years, Outi has had the dream of turning her ideology and ideas into a book. Yesterday I was one of the very lucky guests celebrating the launch of Trashion!, the most interesting fashion book of the season. Yes, that’s right. After years of planning and working, collecting ideas and now turning them into stunning pictures and do-it-yourself instructions, Outi is the author of the brand new book called Trashion!

The book includes 28 projects with illustrated instructions, absolutely gorgeous pictures taken by Mikko Rasila, tips and inspiration for finding your own style, as well as useful information on how to be eco-consciously fashionable. The book is written in Finnish.

And here it is, on Paloni’s display window. Come get yours before they’re gone.

And here it is, on Paloni's display window. Come get yours before they're gone.
Outi will also be at Paloni’s stand at the I love me / Muotimessut event at the Helsinki Trade Fair Center on Saturday & Sunday 20. & 21.10. at 12:00. From there you can buy your Trashion! copy and get Outi’s signature on it. Our stand is a part of the Helsinki Design District joint stand, and our stand number is 5g21.

Go Outi! Go Trashion!

Minna / Paloni

Late Night Shopping: Thursday August 9th

Late Night Shopping is here again. This Thursday you can visit our concept store until 9pm! We’ll offer a surprise sale section and organic sparkling from 6pm to 9p. Welcome!

Late night shopping at Paloni

Alive & kicking (both Paloni and me)

The spring has been – although very interesting – also hectic and intensive. Especially the Kauppatori Finnish Design Market was a big project for us. All that building and taking down the tent, unpacking and packing… I counted that we did some 90 hours of physical work only at the marketplace, not counting in the sales hours. I couldn’t have managed without the help of my husband, cousin, another cousin Maija and many of her friends including sweet Sini, for which they all deserve a very big and warm thank you.

Sini ja Minna

Sini and me on the last morning of our month at the Kauppatori market place.

But after all the efficient workout and the early mornings at the market place, the good news are:

1) I’m still alive!

2) We have so many new interesting things and a few truly interesting new designers at Paloni that I just need to tell to you about!

So, let’s start with Kaino. This knitwear label by the designers Niina Sinisalo and Sanni Salonen from a town in western Finland called Köyliö has definitely found a soft spot from our customers’ hearts, and has soon gained a strong position as a Paloni label, and all for good reasons. The designers make their garments from yarn (and ecologically grown whenever possible) – first design the patterns and garments, then knit the beautiful jerseys on their second-hand knitting machines, and then sew the beauties together with their helping hand seamstress Anna-Kaisa Lehmus. All of this is done in Köyliö. So, as local as production can get. Although Kaino seems to resign from the pace of commercial fashion trends, it manages to answer some of our unconscious visual needs, and the bright colors, simple forms and nostalgic roses look very fresh, comforting and current right now. Yet, these garments are the kind you wear from year to year.

Kaino at Paloni

Left: Kaino Loma dress in cotton, available at Paloni in four color combinations, 70€.
Right: Kaino Seilori tunic in linen blend, 97€. Pictures by Kaino.

There’s also another duet of ladies I want to tell you about: Sonja Krogius & Veronika Kantanen from Helsinki. This time the products are not clothes, but handmade soap! There are quite many people making soap in Finland, but I had to go through many before all of my criteria were met: the Doft soaps are locally handmade using vegetable oils and essential oils (no palm oil!), they are visually appealing, and the natural scents are lovely, yet not too strong. It means they’re also suitable for vegans, that there are no artificial chemicals, and the wonderful scents are all natural. Actually a part of the ingredients used in the soaps have even been extracted by the ladies themselves from flowers they’ve grown. Quite amazing. Washing hands with soap can be a dull routine, but I love that it’s now a moment that actually makes me feel good. The blog Kemikaalicocktail has also written about Doft.


Doft soaps at Paloni. Hope I could transport the wonderful smell with this pic...

There are also so many new things at Paloni from our designers we’ve worked with for longer, like Linda Sipilä, Minna Kaartinen / Vietto, Anniina Isokangas / PaaPii Design, Elli Hukka / Lempiväri jewelry and many more… Hope the pictures below give you a hint of it all, but the rest you can only experience at our concept store.

The Raksu dog by PaaPii Design and The Vietto Scarf Dress

Left: The Raksu dog by PaaPii Design / Anniina Isokangas, Alaveteli, 46€ as a finished plush toy,
21€ as a do-it-yourself package, both options available in blue, green, black and brown.
Right: The Vietto Scarf Dress (109€) by Minna Kaartinen, Helsinki, is made from second-hand scarves using
zero-waste design. The dress has a flattering open back and an asymmetrical, flowy hemline.

Next week we’ll get e.g. new earrings from Jennifer Loiselle, London, and white and silver-colored Wing and Owl necklaces from Avaruusmuovi by Petra Eriksson,Turku, Finland. We also have new designers starting cooperation with us in August, but I’ll tell you more about it when it’s all official.

Hope you enjoy the summer sun as much as I do, taking my break outside Paloni and crocheting! And oh, this crocheting thing is another story I’ll tell you more about very soon.

/ Minna

The Summer Season Sale is here!

Paloni celebrates summer with sales! A limited edition of our designer-made pieces can now be found at truly reasonable bargain prices.

Picture by Rimma Lillemägi

Picture by Rimma Lillemägi

This beautiful hand-painted silk scarf in coral/turquoise by Zuzana Schwabová, Prague, Czech Republic (was 67€, sale price 40€) works for hide and seek, but is also the perfect summer turban scarf. Let us show you how to work on your scarf to create a unique turban look!

Picture by Rimma Lillemägi

The pleated pencil skirt dress in a black/white floral print is designed and made by Suzanne Porter in North East of England (was 119€, now 70€). Available in XS-L. Here’s a strong option for all the feminine & timeless style lovers to wear at your friend’s wedding or cousin’s graduation party. Or just for an uplifting walk in the park.
Ps. Thank you to our naturally beautiful model Tiina, a Senior Museum Guide (You wouldn’t have guessed, would you?), a mother and a warm-hearted friend!

Minna / Paloni

OutsaPop Trashion shirt workshop @ Paloni on Wednesday 13.6.

Come and turn a boring shirt into a hot summer blouse by cutting the shoulders out and decorating them with zippers, chains or pearls.

The participation fee 19€ per person includes tuition, recycled materials for decorating your blouse, and some servings. Note: you’ll need to bring the shirt yourself – a loose fit design and a draping material work best, but you can also work on a denim shirt. Everyone will finish one shirt during the evening, but you can also bring two if you like.

Our instructor is Outi Pyy herself, the blogger of the legendary trashionistas’ paradise, OutsaPop Trashion:

No separate registration required – just join this Facebook event to reserve your seat!

OutsaPop Trashion shirt workshop @ Paloni on Wednesday 13.6.

Paloni 1 Year Celebration with Eva & Manu next Friday

Eva & Manu at Paloni

Join us for a joyful celebration with lovely live music by Eva & Manu (, organic sparkling, great company – and of course all decent parties also have an after-party…

Paloni’s stock sale

Paloni Stock Sale



Palonin ystävämyynti
TO 19.4. klo 11-19
PE 20.4. klo 11-19
LA 21.4. klo 11-17

Mallikappaleita, kakkoslaatukappaleita ja poistuvien mallistojen viimeisiä tuotteita kymmeniltä Palonin suunnittelijoilta, kuten Muodin huipulle -voittaja Linda Sipilältä, Minkie Cooperilta, Giulia Conti Donzellilta, Rachel Roselta ja monilta muilta. Naisten- ja lastenvaatteita, koruja ja asusteita, kodin sisustusta ja lahjatavaroita – kaikki reiluin alennuksin tai edullisin tasarahahinnoin.

Paloni, Eerikinkatu 7, Helsinki

Late Night Shopping on Thursday

A situation we all know too well: coming home from work late and feeling like taking a small escape to a sweet-looking little store, but the sign says Closed. And the same thing repeating every day.

Right from the start we made the decision to keep Paloni’s doors open on weekdays until 7pm so that also the ones working hard and long hours could visit us. But to serve our clients even better, we’ve now joined the Late Night Shopping movement. This cooperation project of Design District Helsinki, We are Helsinki and tens of boutiques, cafés and galleries keeps doors open for customers until 9pm on the second Thursday of every month.

So – Paloni invites you to a wonderland of creativity on Late Night Shopping evening on April 12th, 2012 – be inspired by the new arrivals from our designer talents, enjoy organic sparkling and snacks (from 6pm to 9pm), and make unbeatable handmade design finds from Paloni’s surprise sale section. Welcome!

Late night shopping

Let’s crochet with Molla Mills!

Never mind the snow – the spring is here. The home that was a comfy and safe nest for the winter now seems to need both order and color. The crocheted little baskets by Molla Mills in all colors of the rainbow solve both problems. No wonder they’re one of our most popular products at this time of the year.

If autumn is the knitting season, then spring is definitely the crocheting season. Now you and your friends have the chance to get hooked on crocheting and learn to make those cute and practical little baskets yourselves! Paloni and Molla would like to warmly welcome you to our crocheting evening on Monday April 23rd starting from 6pm. The price of the event is 19€ per person, including the materials for a basket in your chosen color (the hook you’ll get to take home) and some snacks. No prior crocheting experience needed!



Molla is a girl with talented hands, a creative mind and a Finnish accent – a crochet enthusiast from Helsinki. Right now Molla is preparing a book about crocheting called Virkkuri that will be published next autumn. Molla’s eye for beauty also shows in her class and style – her outfits have been presented on street fashion blogs such as Hel Looks (three times), Berlin Street Style, FFFound and We heart It, and on women’s magazines like Gloria, Suuri Käsityö and Trendi.

The teaching at the event will be mainly conducted in Finnish. Personal tuition also available in English – all nationalities warmly welcome!

March brought spring to Paloni

The forecast is promising more snow in Helsinki next week, but at least we have spring at Paloni! And anyways. We must keep the faith. The summer is closer day by day.

This month we’ve had so many cool arrivals that it’s really hard just to pick a few favorites.

The POGOSTICK failure spring/summer collection with its fresh and modern looks created with leftover materials – to start with – is nothing but favorites. The journalist Hannamari Hoikkala wore the Open Sleeve Shirt in black/beige (79€ at Paloni) on the TV program Puoli seitsemän yesterday. Also available in a juicy orange/purple color combo. And by the way, she combined it stylishly with the Vietto Print Skirt (86€ at Paloni) in recycled/leftover materials and a statement necklace by Jennifer Loiselle (91€ at Paloni) – we like! (Btw, POGO’s Open sleeve shirt also looks fabulous worn on the top of another long-sleeved top, so you don’t have to wait for the warm summer days to wear this.)

The journalist Hannamari Hoikkala wearing POGOSTICK failure, Vietto and Jennifer Loiselle - all from Paloni.

The journalist Hannamari Hoikkala wearing POGOSTICK failure, Vietto and Jennifer Loiselle - all from Paloni.

Angel Iglesias, one of our rare male designers, is Paloni’s reliable source of chic and classic party dresses, but this time he surprised with something a bit braver. The Paula dress (176€ at Paloni, available in XS-XL) with two layers: one in a sleek striped jersey and one in sheer black, is a brilliant combination of feminine and modern, or of class and attitude. Here’s my suggestion for the summer’s graduates or wedding guests who look for something a bit more edgy to wear at the approaching parties. Another huge plus of this dress is that it’s not too festive, so it goes just as well for a day in the city with friends. When the lovely Molla Mills tried the dress on in Paloni… Well, there was just nothing to add (except for Molla to say that she’ll take it)!

Angel Iglesias' Paula dress on catwalk and on Molla Mills
Angel Iglesias' Paula dress on catwalk and on Molla Mills.
In April we will continue having more summerly pieces straight from our designers’ studios, like those of i.heart.finkSimone’s RoseLinda SipiläMonica Marescalchi and Kiss kiss.