Category: From the founder


Palonin kesäkauppa palasi Savonlinnaan!

Paloni editorial

Mukana Palonin kesäkaupassa on taas huima joukko suomalaisia kestävän muodin ja muotoilun tekijöitä ja tuotemerkkejä, jotka ylläpitävät sekä kotimaista luovaa osaamista että harvinaiseksi käyvää paikallista valmistusta. Valikoima koostuu 44 suunnittelijan 34 tuotemerkistä (paikkakunta kertoo suunnittelijan/tuotemerkin työtilojen sijainnin):

beloved.fi / Päivi & Janne Brunou / Mäntsälä
Design Palet / Kirsi Niemelä / Vantaa
First Crush / Mari Himmanen / Helsinki
Herné / Heli Väätäinen / Helsinki
Humbugi Asuste / Anni Jokinen / Tampere
Ideakoru / Maarit Naakka / Harjavalta
KAINO / Niina Sinisalo / Köyliö
Kenkäpaja Pihka / Veera Markkanen & Maisa Salonen / Tampere
KIKS / Katja Iljana / Oulu
Laura Pehkonen / Kerava
Laura Vartio / Helsinki
Lempiväri / Elli Hukka / Helsinki
Lillan Helsinki / Sari Isosomppi / Helsinki
Mari & Arrow / Mari Salmela & Janita Aro / Helsinki & Kuopio
MEM / Paula Malleus / Helsinki
Miia Magia Design / Miia Magia / Helsinki
Miiko / Sanna Paakki / Järvenpää
Molla Mills Crochetterie / Molla Mills / Helsinki
MUKA VA / Emilia Kiialainen & Anna Mattelmäki / Tampere
Noolan / Marja Rak / Pietarsaari
Nouseva Myrsky / Liisa Tuimala / Luvia
N+D / Jenni Saukkonen / Helsinki
RARA / Veera Tuominen / Riihimäki & Helsinki
Second Chance / Maija Nuppula / Fiskars
St. Malandra / Kristiina Nurmi / Helsinki
TAUKO / Mila Moisio & Kaisa Rissanen / Helsinki
Terho / Marleena Terho / Tampere & Lahti
TOHONO / Anna Talvi & Nadia Kuu / Helsinki
Toinen Elämä / Yuan Long & Jaime De Vizcaya / Helsinki
Tyra Therman / Helsinki
Uhana Design / Hanna Virkamäki-Repo & Mira Vanttaja / Tampere
Vietto Eco Fashion / Minna Kaartinen / Helsinki
Vilmuri by Vilma Wallinmaa / Vilma Wallinmaa / Helsinki
&Bros / Tero Kuitunen, Antti-Jussi Silvennoinen & Elisa Konttinen / Helsinki

Kokoonpanossa on sekä pitkän linjan tunnettuja kotimaisia osaajia, kuten Noolan Pietarsaaresta ja KIKS Oulusta, viime vuosina suosioon nousseita tuotemerkkejä, kuten Uhana Design Tampereelta ja Kaino Köyliöstä, sekä vielä tuoreempia tulokkaita, kuten MEM Helsingistä ja keramiikkataiteilija Laura Pehkonen Keravalta.

Savonlinna on ihanan sympaattinen ja monipuolinen kesäkaupunki. Tervetuloa käymään!

Kesäkauppa Facebookissa: https://www.facebook.com/events/1556493954613094/
Palonin kesäkauppa, Puistokatu 3, Savonlinna. Avoinna ma-pe klo 10-18, la klo 10-17, su klo 12-17.

Paloni <3 Design District Helsinki

Kamppi-Eira

Tarkkasilmäiset designalaa seuraavat sen jo ehkä huomasivatkin: olen Design District Helsingin hiljattain valittu toiminnanjohtaja.

Tiesin Design Districtin olemassaolosta jo Palonia perustaessani. Pyöreä tarra oli monen liikkeen ikkunasta tuttu, ja neliön mallinen taiteltava karttakin oli jäänyt mieleen. Halusin mukaan, osaksi yhteisöä ja vahvaa brändiä. Selvisi, että yhteisön ja brändin takana on yhdistys, jonka hallitukselle tein jäsenhakemuksen. Palonista tuli yksi Design District Helsingin kahdestasadasta jäsenestä. Osallistuin vuosikokoukseen. Anders ”Andu” Westerholm ehdotti minua hallituksen jäseneksi. Minut valittiin.

Istuin Design Districtin hallituksessa kaksi vuotta. Kokoukset pidettiin Design Forum Finlandin kokoushuoneessa. Niissä käsiteltiin jäsenhakemuksia, suunniteltiin tulevia tapahtumia, seurattiin budjetin toteutumista, muotoiltiin alueen rajoja ja strategiaa, äänestettiin. Toiminnanjohtaja Aino Vepsäläinen oli Design Forum Finlandin työntekijä, Andu ravintolabisneksiään edustava yhdistyksen hallituksen puheenjohtaja.

Kun Andun puhelu tuli syystalvella 2014, olin osannut odottaa sitä. Design Forum Finland oli hiljattain joutunut sulkemaan kannattamattoman Design Forum Shopin. Oli kaiketi luonnollista tarkistaa myös muun toiminnan tarkoituksenmukaisuutta. Design District Helsinki on alueellista designyhteistyötä edustava yhdistys. Design Forum Finland taas on kansallinen muotoilun edistämiskeskus. En siis yllättynyt Andun kertoessa, että Design Forum Finlandin ja Design District Helsingin yhteistyö silloisessa muodossaan päättyy, ja yhdistyksemme täytyy löytää itseohjautuva toimintamalli.

Seuraavassa hallituksen kokouksessa oli tekemisen meininkiä. Ehkä vähän draamaakin, jos rehellisiä ollaan. Rapatessa roiskuu, ja nyt oli tavallista enemmän rapattavaa. Nostin käteni pystyyn: olen kiinnostunut, olen käytettävissä, suljin rakkaan liikkeeni, jotain on tehtävä, haluan tehdä sen. Paloni Oy valtuutettiin vastaamaan yhdistyksen ylläpitämiseen, tiedotukseen ja tapahtumien järjestämiseen liittyvistä tehtävistä. Minusta tuli toiminnanjohtaja, Sirpa Linnanmäestä hallituksen puheenjohtaja. Toimistolle ei jäänyt budjettia, mutta kaikki järjestyisi. Voisin olla toimistonomadi. Voisin tehdä töitä kotoa, mistä vaan. Helsinki tarvitsee Design Districtinsä. Yrittäjät tarvitsevat sitä.

Design District Helsingin kymmenvuotistiedotustilaisuus pidettiin tiistaina Designmuseolla. En osaa sanoa, tuliko media paikalle skandaalien toivossa, mutta niitä ei irronnut. Esittelimme uuden alun. Uusi hallitus, uusi toiminnanjohtaja, täysin uudet nettisivut www.designdistrict.fi, uusi toimisto antropologista tutkimusta tekevästä kollektiivista Allegra Lab Helsingistä, joka halusi tukea Design Districtin toimintaa kannatusjäsenenä. Olen erityisen ylpeä uusista nettisivuista ja niiden toteuttajista, booncon PIXELSin tiimistä. Thomas on koodannut yötä päivää, jotta saatiin, mitä tarvittiin: alusta aktiivisuudelle ja positiivisille uutisille. Nyt nettisivujen etusivu täyttyy niistä, enkä niitä kirjoita minä, vaan galleristit, ravintoloitsijat ja putiikinpitäjät.

Perustin aikanaan Palonin nostamaan esille luovien alojen osaamista, joka ansaitsisi suuremman yleisön. Design District Helsinki on juuri tätä. Uusista kuvioista huolimatta Paloni jatkaa omana brändinään ja edustaa jatkossakin kestävää pukeutumista ja luovuuden paloa kotimaisilta muotoilijoilta.

Kerron tämän kaiken omalla luvallani ja omalla nimelläni ihan vain siksi, että uskon avoimuuteen ja sananvapauteen. Ja vähän myös siksi, että mielestäni on tärkeää tietää, että isoimpienkin organisaatioiden ja brändien takana on ihmisiä ja että asiat – myös elävä kaupunki – syntyvät tekemällä.

Haastan sinut heittäytymään urbaaniksi kotiseututuristiksi. Helsinki on meidän kaikkien, ja se on aika uskomattoman ihana ja monipuolisuudessaan hengästyttävä. Pidetään sen ainutlaatuisuudesta hyvä huoli.

Minna / Paloni & Design District Helsinki

Savonlinnan kesä hellii Palonia

IMG_8892

Aurinko paistaa ja Palonin kesäkaupalla on ollut – usko tai älä – vilkkaampaa kuin samana ajankohtana viime kesänä Palonin Helsingin silloisessa kivijalkaputiikissa. Ja tämä kuulostaa ehkä vielä absurdimmalta: myös paremmat myynnit kuin Palonin viimevuotisessa pop-upissa New Yorkissa. Ehkä se on se oopperakaupungin asukkaiden ja kävijöiden arvostus suomalaista kulttuuriosaamista kohtaan, mikä heijastuu muunkin suomalaisen osaamisen arvostukseksi. Tai ehkä Savonlinnassa vietetään hetki kiireisen arkielämän yläpuolella, jolloin halutaan olla itseä kohtaan hyvä ja omissa valinnoissa tiedostava. Ehkä se on myös Palonia kaivanneet kanta-asiakkaat, jotka tulevat käymään pitkänkin matkan päästä. Joka tapauksessa Savonlinnan kesä on osoittanut arvostuksensa, ja se tuntuu hyvältä.

Raha ei ole itseisarvo, vaan sillä on välinearvoa. Se mahdollistaa asioita, tekemistä, vaikuttamista, muutosta. Kotimaisia vaihtoehtoja ja muotisuunnittelua ei ole ilman myyntiä. Näkyvyys ja hypetys ei elätä ketään, vaan tarvitaan hyviä tuotteita ja niille asiakkaita. Palonin kesäkaupassa tämä on toteutunut. Kesäkaupan kahden ensimmäisen viikon jälkeen näyttää siltä, että tämän kesän jälkeen maksan Palonin perustamiseksi otetusta Finnvera-lainasta kerralla puolet pois ja ratkaisen koko kevättä ja kesää hankaloittaneen auton hajoamisen ja laina-autojen varassa kulkemisen ostamalla Palonille oman kulkupelin, johon mahtuu sekä perhe että mallinuket. Palkanmaksusta itselleni olen pitänyt kevään ajan taukoa, mutta heinäkuun rupeamasta saan taas omasta työstäni korvauksen.

Palonin työ jatkuu, ja suunnittelijoidemme työ jatkuu. Se on jokaisen asiakkaamme ansiota, joka päivä.

Kesäkaupan kokemus on myös jo ensimmäisten kahden viikon aikana osoittanut minulle, että kaupan murroksen ja pysyvien kivijalkakauppojen harvenemisen jälkeenkin voi olla vaihtoehtoja ja pienyrittäjyyttä, ja että innovatiiviset kaupan muodot ja kiinteiden kulujen jakaminen eivät ole pelkkää kaunista haaveilua. Tässä kesäkaupan tilassa toimii muuna aikana sisustustoimisto, jonka yrittäjä pääsi ensimmäistä kertaa kahdeksaan vuoteen kunnon kesälomalle, koska vuokrasin tilan häneltä heinäkuuksi molempia kohtaan reilulla hinnalla. Kaikki voittivat. Kaupungit ovat täynnä vajaakäytössä olevia tiloja ja yhteistyön mahdollisuuksia.

Palonin kesäkauppa Savonlinnassa on auki heinäkuun loppuun saakka tiistaista sunnuntaihin osoitteessa Puistokatu 3. Lämpimästi tervetuloa!

Minna Särelä
Paloni

+358 50 589 4131 | minna.sarela@paloni.fi
www.paloni.fi | www.facebook.com/paloni.fi
Instagram: @palonilife

How I became a cover girl

Picture by Sami Perttilä. Knit tunic by Kaino, hat by Fiona Timantti, leggings by Kiss kiss and pattern of the crochet chain by Molla Mills. All from Paloni

Picture by Sami Perttilä. Knit tunic by Kaino, hat by Fiona Timantti, leggings by Kiss kiss
and pattern of the crochet chain by Molla Mills. All from Paloni.

Last autumn the photographer Sami Perttilä took this picture of me in Paloni for the Taito magazine. It turned out so nice that it then was chosen as the official campaign picture of the Taito Group‘s Anniversary of Finnish Crafts 2013. Was quite freaky when a friend of mine sent me a picture of the Taito shop display window in Jyväskylä and wrote: “I bumped into a giant you in the middle of one of Jyväskylä’s main streets. :D” I have also spotted myself from the Taito Group’s exhibition booth and brochures.

Taito

Now the very same picture is nominated with two other pictures as a finalist to become “The Lifestyle picture of the Year” in the competition “Aikakauslehtikilpailu EDIT” by the Finnish Periodical Publishers’ Association (FPPA). The winner will be announced TODAY! Can’t wait to hear the results. The list of all categories and nominees can be found from here.

So what actually made me a cover girl and a campaign face? An exceptionally talented photographer who was able to capture the essence of finding peace and tranquility through handicrafts. Sami Perttilä is a Finnish freelance photographer, fun to work with and available for many kinds of photography projects. You’ll find his contacts from here.

Minna / Paloni

Vietto shows and grows

When buying an independent designer’s works, your every purchase counts and makes a difference. And when many customers acknowledge the talent of a designer and buy her/his items, that makes a huge difference. Vietto, the eco-fashion label by Minna Kaartinen from Helsinki, is the first of Paloni’s labels to grow its team solely because of sales at Paloni. On our hang tags for Vietto, there’s now a new name in addition to the designer: cutting and sewing is now partly done with the help of Maarit Suvinen, also from Helsinki.

Our customers are not the only ones who have acknowledged Minna’s talent lately. Her organic cotton turban – for which the material, by the way, is cut waste of Kaino, another of our labels – has been featured in blogs from the US to Russia. The turban has been so popular that Kaino should make more garments to be able to send Minna more material…

Vietto organic cotton turban
Picture by http://xthecoldfrontx.tumblr.com/

The Vietto transformable winter coat was photographed for the latest issue of REVS magazine. I got the chance to celebrate the launch of the magazine with her.

REVS

The picture by Federico Cabrera is stunning, don’t you think? (Styling: Heidi Marika Urpalainen, make-up & hair: Emilie Tuuminen, model: Minna Puro.)

The picture by Federico Cabrera

Thank you to all of our customers for making it possible for our talented designers to do the work they were meant to do! You’re the ones turning their dreams into reality.

Minna / Paloni

Merry Christmas!

I couldn’t run Paloni without the help of my family – or at least many things would be left undone and it all wouldn’t be the same at all.

When we organize courses and workshops at our store, it’s usually my mom who takes care of the catering. Her special are the roasted cinnamon almonds. Many of our customers have already asked for the recipe, so as a Christmas gift to our customers and friends, I decided to share it to you all.

With this recipe, I want to wish you all a very joyful and relaxed Christmas! I hope that you, like I, have the chance to spend some relaxing time with your families.

Roasted cinnamon almonds
 

Paahdetut kanelimantelit

3 dl kuorimattomia manteita
2 rkl hunajaa
2 rkl vettä
2 tl rypsiöljyä
1/2 dl sokeria
2 tl kanelia
1/2 tl suolaa

Levitä mantelit leivinpaperilla päällystetylle pellille ja paahda 225 asteisessa uunissa n 10 min (meidän uunissa n 5-7 min). Hämmentele manteleita aika ajoin ja ole tarkkana, etteivät mantelit kärvähdä. Kun mantelit ovat kullanruskeita ja tuoksuvia, nosta pelti uunista.

Sekoita teflonkasarissa ( wokkipannu kätevä) hunaja, vesi ja öljy kiehumispisteeseen. Kun neste kiehuu, lisää mantelit. Sekoita ja anna kiehua n 5 min kunnes suurin osa nesteestä on imeytynyt manteleihin. Nosta mantelit vatiin, jossa on puolet sokeri-kaneli-suolaseoksesta. Kierittele manteleita seoksessa ja ripottele loput sokeriseoksesta päälle.

Jäähdytä mantelit ja irroittele niitä toisistaan leivinpaperin päällä. Herkkusi ovat valmiita nautittaviksi!

——————

Roasted cinnamon almonds

3 dl almonds (un-peeled)
2 table spoons honey
2 table spoons water
2 tea spoons canola oil
1/2 dl sugar
2 tea spoons cinnamon (minced)
1/2 tea spoons salt

Spread the almonds on a baking tray and roast in the oven at 225 degrees Celsius for about 10 minutes (or for a bit shorter time, 5-7 minutes, if the oven is effective). Stir the almonds once in a while and be careful that they don’t burn. When the almonds have a nice amber color and smell good, take the tray out from the oven.

Mix honey, water and oil in a frying pan (a wok pan is handy) and heat up until it boils. Then add the almonds. Mix and let boil for about 5 minutes or until most of the liquid has been absorbed by the almonds.

Mix half of the sugar and cinnamon powder in a bowl, and add the almonds. Roll the almonds in the mix, then add the other half of the sugar and cinnamon powder to the top.

Let the almonds cool off, then pour them onto a tray / greaseproof paper, and separate them from each other. Your cinnamon almonds are ready to be served!

Minna / Paloni

At the NRJ Fashion Night

Regards from the NRJ Fashion Night! A spectacle fashion show with live music by Don Johnson Big Band, The 69 Eyes and The Rasmus is always a pleasure to see and experience, but still the most interesting part of this event was seeing the finalists of the NRJ Fashion Awards.

A busy catwalk & The Rasmus playing

A busy catwalk & The Rasmus playing.

The NRJ Fashion Awards is a competition for the Finnish fashion designer students, the future stars. Such competitions are from my point of view very much needed. They bring to the front new talents. I’m sure the most important benefit for the winners is not the financial prize, but the visibility they get and the new connections and networks they build.

The winner of this year was Varpu Rapeli, a fashion designer student from Lahti University of Applied Sciences. The judges had been unanimous, and it already tells something. The winning concept was called Nightlights and included two knitted outfits. The clue of the all-black creations was in the surprising cuts, shapes and combining sleek, unfinished, matte and shining surfaces to create an entity that seemed simple and dark from far, but was in fact full of textures and details. I will follow Varpu’s future conquests with a deep interest.

Varpu Rapeli's Nightlights on the stage. Picture by NRJ

Varpu Rapeli's Nightlights on the stage. Picture by NRJ.

There was one competitor whose works I had paid special attention to already before the competition: Lotta Astrid. Even though her works didn’t make it to the top three, I see a lot of potential. (I think it also must have affected the result that Lotta is first and foremost a shoe designer whereas the other finalists were clothing designers, and the clue of Lotta’s outfits was the shoes. The main purpose of the clean-lined clothes seemed to be to accent the idiom of the shoes.) Lotta’s shoes seemed nothing like sewn together, but rather carved into their dynamic form. Lotta has also spoken for slow shoe design and sustainability in footwear designing and manufacturing, e.g. on the Modin magazine. I respect that.

Good Omens by Lotta Astrid, picture by Lotta Astrid

Good Omens by Lotta Astrid, picture by Lotta Astrid.

And of course there’s always the after-party, and if and when it’s good, the after-after-party. This time it was especially good! 🙂 I enjoyed the evening in a Viuhka dress by Tauko (available at Paloni in all sizes, price 245€, designed and made from recycled fabrics by Mila Moisio & Kaisa Rissanen, sewing by Satu Korhonen in Helsinki). I paired it with 2.elämä Design’s jewellery (also from Paloni), my Kennel&Schmenger shoes and  a flee-market find scarf.

Minna Särelä and a Viuhka dress by Tauko
 
Thank you to NRJ for the competition & show, and to Steffi for the after-party!
 
Minna / Paloni

The graffiti project that got out of hands

It all started from a suggestion by Virve Miettinen from the Keskustakirjasto 2017 project. They wanted to take part in the Knit’n’Tag event in Helsinki, where the trees of Ruttopuisto aka Vanhan kirkon puisto in Helsinki would be decorated with knitted and crochet graffitis. And since all the best things in life are done together, Virve thought this should also be a cooperation project.

And so it became one. Molla Mills (one of Paloni’s designers, Mari Leppälä) designed and made instructions for a crochet chain. The contrast between the soft material and the associations related to chains is visually addictive. Paloni got involved and started organizing workshops together with Molla – on three weekends at the Pavilion, and on the Restaurant Day as a picnic on Paloni’s floor. Virve and the Keskustakirjasto team collected dreams that people have regarding the new City Library, and those dreams were written on signs that would be hung on the trees together with the chain. Two trees were reserved from Ruttopuisto for the project. They would become the Trees of Dreams.

Tens of people between the ages of four to 82 years attended by crocheting the chain. Some of the people who took part in the workshops wanted to take yarn and a hook home to continue the project, and I got chain deliveries to Paloni from people all telling the same story: it’s so addictive! We had American tourists, a Korean girl, people crocheting for the first time in their life. And Henni – a woman who crocheted some 80 hours and even got an inflammation on her wrist…

The visual addictiveness of the chain and of crocheting it was noticed by photographers that happened to see us wherever we were. Teemu Lindroos spotted us as we were having one of our first workshops at the Pavilion. The chain was not so long then, yet, but still the pictures he took show the joy of making it longer, loop by loop.

Me and Molla Mills. Picture by Teemu Lindroos

Me and Molla Mills. Picture by Teemu Lindroos.
Ladies crocheting. Picture by Teemu Lindroos

Ladies crocheting. Picture by Teemu Lindroos

One of our workshops at the Pavilion. Picture by Teemu Lindroos.

One of our workshops at the Pavilion. Picture by Teemu Lindroos.

Molla teaching Saara how to crochet. Picture by Teemu Lindroos.

Molla teaching Saara how to crochet. Picture by Teemu Lindroos.

Then, another weekend at the Pavilion and another photographer. Jussi Rautsi takes pictures of people and life in Helsinki with his faithful Leica. He has a yearly exhibition at Laterna, and the next one will also include pictures of us crocheting. There are many of them, and they’re all brilliant – actually so brilliant that I ended up buying for Paloni this series of Henni and me crocheting and gossiping. I already have plans of postcards and posters… These pictures just bring a smile to my face, every time. The visually presented social aspect of handicrafts, the contrast of Henni’s light colors and my black SIPILÄ tunic, the men who have turned their backs on us crocheting, the other women of different ages taking part, and even the smallest details: Henni’s full coffee cup and heart-shaped elbow patch, my hat that matches Henni’s colors, our body language and expressions… And of course the chain that is everywhere! I just love these pictures.

"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi
 
"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi
 
"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi

"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi.

Journalists also got interested. I got interviewed for the local newspapers Vartti and Metro. My main message was that textile graffitis bring joy, cure our handicrafts traumas and bring people together. There should be more of this in Helsinki and in the world.

Today a chain of over 130 meters of crocheted loops were attached to our Trees of Dreams at Ruttopuisto. That’s about 2600 loops. And about 650 hours of crocheting – optimistically calculating. Think about it. All just for having fun, and for bringing joy. Quite amazing!

Measuring 130 meters of chain this morning at Ruttopuisto

Measuring 130 meters of chain this morning at Ruttopuisto

Molla attaching the graffiti to the Tree of Dreams.

Molla attaching the graffiti to the Tree of Dreams.

Virve attaching a sign with someone's dream about the new Central Library

Virve attaching a sign with someone's dream about the new Central Library

Minna

Arrivals, arrivals!

Normally we have new arrivals at our store every week. At this time of the year, we have new arrivals coming in every day. I’m mostly picking up small boxes from Matkahuolto, signing packages brought by the post, unpacking, labeling and sending thank you notes to the designers.

It’s always exciting to see the new products live after just seeing them in pictures. August is like my Christmas, and the best thing is that I get to share my excitement and the beautiful products with our clients.

Opening a box from Kaino / Niina Sinisalo & Sanni Salonen with new Rose Tunics in merino wool / cotton (128€). I'm totally hooked on that strangely addictive and non-presumable mustard-pink color combination!

Opening a box from Kaino / Niina Sinisalo & Sanni Salonen with new Rose Tunics in merino wool / cotton (128€).
I'm totally hooked on that strangely addictive and non-presumable mustard-pink color combination!

Again, we also have new designers represented at Paloni. Our designer numbering has already surpassed a hundred, but based on customer feedback and demand, some of our represented designers and labels have changed since our opening last summer. I’m trying to stabilize our represented designer amount to around 80, where it is also now. As items are handmade / locally produced in small quantities, a varied and extensive product array can be reached by representing many designers. There are so many talented, passionate independent designers in this world who are just lacking the sales and marketing channels for their work, and so many customers looking for better and more meaningful things – Paloni tries to answer the needs of both. Handling 80 designers and even telling the customers about the background of each single one of their products is of course a lot of work and represents a very different way of doing things, but where there’s will (and good IT systems), unexpected things become possible.

The label Mari & Arrow represents the latest addition to our designer team. The women behind the label, Janita Aro & Mari Salmela, design and manufacture all Mari & Arrow jewelry in Kuopio, Finland, using acrylic as their main material and also utilizing leftover pieces for a part of their designs. Their jewelry collection “Wanderlust” captures some very current visual clues, but doesn’t settle for just representing them, but rather makes an individual interpretation of them. Pieces on the collection have found their inspiration from Missouri and Maine. The graphic black necklaces are simultaneously ancient and modern, but the cornerstone of the collection is certainly the dream catcher – an item that has recently been seen on fashion blogs from South Africa to Finland has been interpreted here into a more vacant, timeless form.

Left: The Mari & Arrow Dreamcatcher and Wheel of Life necklaces with silver-plated chains, 30€ / piece. Right: A black Dreamcatcher with a cotton ribbon, 25€. Pictures by Mari & Arrow.

Left: The Mari & Arrow Dreamcatcher and Wheel of Life necklaces with silver-plated chains, 30€ / piece.
Right: A black Dreamcatcher with a cotton ribbon, 25€. Pictures by Mari & Arrow.

Also, the first pieces from the autumn/winter collection of the Finnish label Second Chance just arrived from Fiskars. These are the kind of everyday clothes that make an “everyday” become “a special every day”: comfortable and effortless, but still interesting. The designers Maija Nuppula and Mirkka Maaninka were both horse girls in their childhoods, and the warm riding memories have worked as an inspiration for the tapestry-like horse pattern used on the collection. All of the materials used are Finnish textile industry’s leftovers. I especially like the print, and the petrol blue / turquoise tones on this collection.

The Tessa dress and the Claudia tunic from the Second Chance autumn:winter 2012 collection. Pictures by Second Chance

The Tessa dress and the Claudia tunic from the Second Chance autumn/winter 2012 collection.
Pictures by Second Chance.

During the coming weeks we will have e.g. more autumn knits in merino wool by Kaino, long-sleeved children’s dresses by Loru and new crocheted baskets by Molla Mills – can’t wait!

<3 Minna / Paloni

Paloni on Finnish national TV

I was invited to a live morning TV show called Ykkösen Aamu-tv to talk about the current state and the future potential of ecological fashion. The visit was timed together with a big recycling event Kierrätystehdas at the Cable Factory, Helsinki this weekend. The other guest on the interview session was Seija Lukkala, the founder of Globe Hope.

Getting to see behind the scenes of making a live TV program was truly interesting – the the overall experience was very positive.

I was asked about how I see the current state of ecological fashion, and I told how interesting times I experience we’re living. The ecodesign and ecofashion fields are getting more and more professional and versatile, and at the same time consumers are seriously starting to look for better choices for buying clothing, which results in a growing demand for sustainable choices.

Ylen aamu-tv

 

When being asked about our growth plans, I revealed that the Paloni online store is opening very soon, on May 14th to be more precise!

Paloni on Finnish national TV

 

Me (left) and Seija Lukkala were interviewed by the Yle journalist Nicklas Wancke. I wore a HuivILO scarf (78€) from recycled / leftover fabrics, designed and made by Saara Kaaresmaa in Turku, Finland, a POGOSTICK failure Double Zipper Dress (147€) from textile industry leftover, designed and made by Minna Rytkönen and Emmi Korhonen in Kuopio, a Vietto Kimono Top (75€) from Finnish bamboo viscose jersey, designed and made by Minna Kaartinen in Helsinki, Lempiväri earrings (29€) from recycled pencils, designed and made by Elli Hukka in Helsinki, Finland, a 2. Elämä Medusa bracelet (29€) from recycled bicycle inner tube, designed and made by Yuan Long & Jaime De Vizcaya in Helsinki, Finland and Kiss kiss Art Stockings (23€) upcycled from Finnish seconds, designed and made by Maiju Ahlgrén in Helsinki, Finland.

Paloni on Finnish national TV
Recycled bicycle inner tube on my wrist - the 2. Elämä Medusa bracelet (29€).

Paloni on Finnish national TV

Color to the world - my yellow Kiss kiss Art Stockings (23€).

We presented two outfits from Paloni on models, the first one showing an example of using recycled materials so that the original material and its past life shows on the outcome and is a part of it, and the other one showing that eco fashion can be competitive youthful design and doesn’t necessarily need to underline the ecological aspects behind it.

Paloni on Finnish national TV

First Crush: Rea Dress from two recycled men's dress shirts (185€), designed and made by Mari Himmanen 
in Helsinki, Finland. Beloved Tea Spoon earrings (24€) from recycled Finnish tea spoons and fresh-water pearls,
designed and made by  Päivi and Janne Brunou in Mäntsälä, Finland.

Paloni on Finnish national TV

The second outfit presenting interesting current design made from recycled and leftover materials without
underlining the past life of the materials: Vietto headband from recycled leather, Vietto Silky top from
textile industry leftover silk & bamboo viscose jersey made in Finland, Vietto Hapsu Scarf from textile
industry leftover cotton jersey (52€) - all designed and made by Minna Kaartinen in Helsinki, Finland.

Paloni on Finnish national TV

 The bottom part of the second outfit: POGOSTICK failure Zipper Pants (169€) from Finnish textile industry leftover
cotton jersey, designed and made by Minna Rytkönen & Emmi Korhonen in Kuopio, Finland.

Paloni on Finnish national TV

 

The interview can be watched online for the next 30 days (only in Finland) at Yle Areena, starting from 20:25 on the clip.

Thank you to our models Laura and Essi, to the Ykkösen Aamu-tv crew and to Seija for this opportunity and experience!

Minna / Paloni