Author: minna-sarela


Trashion! is here

I’ve had the privilege of getting to know Outi Pyy, the woman behind the well-known blog OutsaPop Trashion. Outi is a pioneer of creating fashion out of recycled materials. She calls it aptly trashion (combining fashion and trash). On her blog, Outi shares the ideas of herself as well as those of others on creating the most hip styles out of already existing materials.

Outi’s ideology fits very well together with Paloni’s – the creativity, the eco-consciousness, the do-it-yourself culture, finding your own personal style, and the most important of all – following your passion. Outi’s passion shows in everything she does.

We started cooperation with Outi last summer by organizing evening courses with her at Paloni, where she instructed different do-it-yourself projects.

Outi showing her works and teaching trashion at Paloni.

Outi showing her works and teaching trashion at Paloni.

On the first course, we were shredding colored army surplus t-shirts and turning them into stunning flowy net-like creations. Outi calls it shredding therapy, and I very well understand why – it is therapeutic. And my own outcome from that evening has ever since been one of my favorite pieces.

Wearing my shredded shirt

Wearing my shredded shirt.

On our second Paloni & OutsaPop Trashion course, we turned boring blouses into their more fashionista versions by cutting out the shoulders and decorating the holes with zippers and pearls.

Upcycling in action: Outi cutting out the shoulders of a shirt.

Upcycling in action: Outi cutting out the shoulders of a shirt.

This project turned out to be more challenging, at least for me, and the outcome was something a bit different from the original plan… But like Outi says: “There are no mistakes in trashion, only unexpected outcomes”. Such a liberating thought that we could all apply to other areas of life, too…

Outi marking the place for cut-outs on Steffi's blouse.
Outi marking the place for cut-outs on Steffi's blouse.

Already for years, Outi has had the dream of turning her ideology and ideas into a book. Yesterday I was one of the very lucky guests celebrating the launch of Trashion!, the most interesting fashion book of the season. Yes, that’s right. After years of planning and working, collecting ideas and now turning them into stunning pictures and do-it-yourself instructions, Outi is the author of the brand new book called Trashion!

The book includes 28 projects with illustrated instructions, absolutely gorgeous pictures taken by Mikko Rasila, tips and inspiration for finding your own style, as well as useful information on how to be eco-consciously fashionable. The book is written in Finnish.

And here it is, on Paloni’s display window. Come get yours before they’re gone.

And here it is, on Paloni's display window. Come get yours before they're gone.
 
Outi will also be at Paloni’s stand at the I love me / Muotimessut event at the Helsinki Trade Fair Center on Saturday & Sunday 20. & 21.10. at 12:00. From there you can buy your Trashion! copy and get Outi’s signature on it. Our stand is a part of the Helsinki Design District joint stand, and our stand number is 5g21.

Go Outi! Go Trashion!

Minna / Paloni

Designer of the Month: Mari Himmanen / First Crush

Päivi wearing the First Crush Rea dress, made of two recycled men's shirts, and the Jenny Clutch, made of recycled paper & recycled leather. Right- Mari Himmanen, the designer of First Crush. Pictures by First Crush

Left: Päivi wearing the First Crush Rea dress, made of two recycled men's shirts, 
and the Jenny Clutch, made of recycled paper & recycled leather. 
Right: Mari Himmanen, the designer of First Crush. Pictures by First Crush.

How would you describe yourself in one sentence?
I’m a thoughtful and warm hearted person who easily gets excited by new things.

How would you describe your label in five words?
Unique, innovative, ecological, unconventional, timeless…

Why handmade / locally produced?
I love to make things with me own hands. It’s nice to see how your own creations come into existence step by step. It’s also important for me to give more eco friendly alternatives to costumers.

How are First Crush products ethical / ecological and what does this mean to you?
I use ecological materials as much as possible. In accessories recycled papers, eg. old music sheets and maps, are the main material. On my clothing collection, I use old men’s shirts to create innovative and timeless design for women.

As a designer I feel I have a responsibility and I try not to produce more new stuff into the world. Ecological values have always been close to my heart. Therefore it felt natural for me to start making items from ecological materials.

I also make every piece of the collection myself at my work room in Punavuori. It’s important for me that every piece of the First Crush collection is timeless and of good quality.

Heidi wearing First Crush Satu tunic, Jenny clutch and Karuselli earrings. The Karuselli earrings, made from recycled music notes

Left: Heidi wearing First Crush Satu tunic, Jenny clutch and Karuselli earrings. 
Right: the Karuselli earrings, made from recycled music notes.

What are your most important sources of influence / inspiration?  I get my inspiration from everything I see. It’s a process that goes on all the time. I love the coincidence of life!

How has your experience as a Paloni designer been?
Totally great and awesome! Paloni is one of my favorite shops in Helsinki. Minna, the owner and founder of Paloni, is a wonderful person who has an eye for style and trends.

What’s the best piece of advice you’ve been given?
I’ve always liked to do things on my own way. Therefore I’m not really sure if I ever listened to any kind of advice. Working with your own brand is though and exiting at the same time. I like to share things with my family and closest ones. I’m lucky to have good friends and people in my life who support me.  <3

Your words of advice for aspiring designers / artists?
Find your own style, believe in your dreams and never give up.

What is the most memorable highlight of your career as a designer so far?
Getting a work room with other creative designers in 2010 has been one of the best things. Also the same year the TV channel MTV3 showed my bag in the news and that was really cool.

Please continue the following sentence: My passion is…
to be creative, do what I love and enjoy it!

Note from the editor: Paloni and First Crush organize an evening course on making earrings and necklaces from recycled leather on Tuesday 23.10. from 6pm to 8pm. The price of the course 19€ / person includes materials for making a pair of earrings and a necklace in your chosen color, plus tuition by Mari herself, and some snacks to keep us going. Eva from the duet Eva & Manu participated this course this summer. Below you can see her stunning outcome. To reserve your seat to the course, just join the event on Facebook. Payment at the event.

Eva from the duet Eva & Manu participated this course this summer. Below you can see her stunning outcome

Designtori Tampere

Paloni will take part in the Designtori sales event in Tampere city on Sunday, September 2nd. It’s an outside event, with lots of interesting Finnish brands, designers and shops selling their latest designs.

Some practical notes to people who’d like to visit, based on the experience from our past events organized by Design on Tampere:

Bring cash. We will take our card payment terminal with us, but I’m guessing that most sellers will only accept cash.

Be on time. The best stuff is sold first, and the stocks of the sellers are limited. Usually there’s a queue to these events.

In case of pouring rain and lightning, stay at home. The event will be cancelled if the weather is unbearable. But let’s hope it’s not!

Desingtori Tampere

 

I’m planning to take a versatile array of our designers’ items  to this event – something Finnish, something from abroad, jewelry and small gift items, but also clothing. At least we will bring Kiss kiss art tights and leggings, Mari & Arrow jewelry, PaaPii Design toys and DIY kits, Beloved tea spoon keyrings, SIPILÄ clothing and 2. Elämä jewelry and accessories. Hope to see you there!

The event is also on Facebook.

<3 Minna / Paloni

The graffiti project that got out of hands

It all started from a suggestion by Virve Miettinen from the Keskustakirjasto 2017 project. They wanted to take part in the Knit’n’Tag event in Helsinki, where the trees of Ruttopuisto aka Vanhan kirkon puisto in Helsinki would be decorated with knitted and crochet graffitis. And since all the best things in life are done together, Virve thought this should also be a cooperation project.

And so it became one. Molla Mills (one of Paloni’s designers, Mari Leppälä) designed and made instructions for a crochet chain. The contrast between the soft material and the associations related to chains is visually addictive. Paloni got involved and started organizing workshops together with Molla – on three weekends at the Pavilion, and on the Restaurant Day as a picnic on Paloni’s floor. Virve and the Keskustakirjasto team collected dreams that people have regarding the new City Library, and those dreams were written on signs that would be hung on the trees together with the chain. Two trees were reserved from Ruttopuisto for the project. They would become the Trees of Dreams.

Tens of people between the ages of four to 82 years attended by crocheting the chain. Some of the people who took part in the workshops wanted to take yarn and a hook home to continue the project, and I got chain deliveries to Paloni from people all telling the same story: it’s so addictive! We had American tourists, a Korean girl, people crocheting for the first time in their life. And Henni – a woman who crocheted some 80 hours and even got an inflammation on her wrist…

The visual addictiveness of the chain and of crocheting it was noticed by photographers that happened to see us wherever we were. Teemu Lindroos spotted us as we were having one of our first workshops at the Pavilion. The chain was not so long then, yet, but still the pictures he took show the joy of making it longer, loop by loop.

Me and Molla Mills. Picture by Teemu Lindroos

Me and Molla Mills. Picture by Teemu Lindroos.
Ladies crocheting. Picture by Teemu Lindroos

Ladies crocheting. Picture by Teemu Lindroos

One of our workshops at the Pavilion. Picture by Teemu Lindroos.

One of our workshops at the Pavilion. Picture by Teemu Lindroos.

Molla teaching Saara how to crochet. Picture by Teemu Lindroos.

Molla teaching Saara how to crochet. Picture by Teemu Lindroos.

Then, another weekend at the Pavilion and another photographer. Jussi Rautsi takes pictures of people and life in Helsinki with his faithful Leica. He has a yearly exhibition at Laterna, and the next one will also include pictures of us crocheting. There are many of them, and they’re all brilliant – actually so brilliant that I ended up buying for Paloni this series of Henni and me crocheting and gossiping. I already have plans of postcards and posters… These pictures just bring a smile to my face, every time. The visually presented social aspect of handicrafts, the contrast of Henni’s light colors and my black SIPILÄ tunic, the men who have turned their backs on us crocheting, the other women of different ages taking part, and even the smallest details: Henni’s full coffee cup and heart-shaped elbow patch, my hat that matches Henni’s colors, our body language and expressions… And of course the chain that is everywhere! I just love these pictures.

"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi
 
"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi
 
"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi

"Virkkaavat rouvat" - a series of pictures by Jussi Rautsi.

Journalists also got interested. I got interviewed for the local newspapers Vartti and Metro. My main message was that textile graffitis bring joy, cure our handicrafts traumas and bring people together. There should be more of this in Helsinki and in the world.

Today a chain of over 130 meters of crocheted loops were attached to our Trees of Dreams at Ruttopuisto. That’s about 2600 loops. And about 650 hours of crocheting – optimistically calculating. Think about it. All just for having fun, and for bringing joy. Quite amazing!

Measuring 130 meters of chain this morning at Ruttopuisto

Measuring 130 meters of chain this morning at Ruttopuisto

Molla attaching the graffiti to the Tree of Dreams.

Molla attaching the graffiti to the Tree of Dreams.

Virve attaching a sign with someone's dream about the new Central Library

Virve attaching a sign with someone's dream about the new Central Library

Minna

Arrivals, arrivals!

Normally we have new arrivals at our store every week. At this time of the year, we have new arrivals coming in every day. I’m mostly picking up small boxes from Matkahuolto, signing packages brought by the post, unpacking, labeling and sending thank you notes to the designers.

It’s always exciting to see the new products live after just seeing them in pictures. August is like my Christmas, and the best thing is that I get to share my excitement and the beautiful products with our clients.

Opening a box from Kaino / Niina Sinisalo & Sanni Salonen with new Rose Tunics in merino wool / cotton (128€). I'm totally hooked on that strangely addictive and non-presumable mustard-pink color combination!

Opening a box from Kaino / Niina Sinisalo & Sanni Salonen with new Rose Tunics in merino wool / cotton (128€).
I'm totally hooked on that strangely addictive and non-presumable mustard-pink color combination!

Again, we also have new designers represented at Paloni. Our designer numbering has already surpassed a hundred, but based on customer feedback and demand, some of our represented designers and labels have changed since our opening last summer. I’m trying to stabilize our represented designer amount to around 80, where it is also now. As items are handmade / locally produced in small quantities, a varied and extensive product array can be reached by representing many designers. There are so many talented, passionate independent designers in this world who are just lacking the sales and marketing channels for their work, and so many customers looking for better and more meaningful things – Paloni tries to answer the needs of both. Handling 80 designers and even telling the customers about the background of each single one of their products is of course a lot of work and represents a very different way of doing things, but where there’s will (and good IT systems), unexpected things become possible.

The label Mari & Arrow represents the latest addition to our designer team. The women behind the label, Janita Aro & Mari Salmela, design and manufacture all Mari & Arrow jewelry in Kuopio, Finland, using acrylic as their main material and also utilizing leftover pieces for a part of their designs. Their jewelry collection “Wanderlust” captures some very current visual clues, but doesn’t settle for just representing them, but rather makes an individual interpretation of them. Pieces on the collection have found their inspiration from Missouri and Maine. The graphic black necklaces are simultaneously ancient and modern, but the cornerstone of the collection is certainly the dream catcher – an item that has recently been seen on fashion blogs from South Africa to Finland has been interpreted here into a more vacant, timeless form.

Left: The Mari & Arrow Dreamcatcher and Wheel of Life necklaces with silver-plated chains, 30€ / piece. Right: A black Dreamcatcher with a cotton ribbon, 25€. Pictures by Mari & Arrow.

Left: The Mari & Arrow Dreamcatcher and Wheel of Life necklaces with silver-plated chains, 30€ / piece.
Right: A black Dreamcatcher with a cotton ribbon, 25€. Pictures by Mari & Arrow.

Also, the first pieces from the autumn/winter collection of the Finnish label Second Chance just arrived from Fiskars. These are the kind of everyday clothes that make an “everyday” become “a special every day”: comfortable and effortless, but still interesting. The designers Maija Nuppula and Mirkka Maaninka were both horse girls in their childhoods, and the warm riding memories have worked as an inspiration for the tapestry-like horse pattern used on the collection. All of the materials used are Finnish textile industry’s leftovers. I especially like the print, and the petrol blue / turquoise tones on this collection.

The Tessa dress and the Claudia tunic from the Second Chance autumn:winter 2012 collection. Pictures by Second Chance

The Tessa dress and the Claudia tunic from the Second Chance autumn/winter 2012 collection.
Pictures by Second Chance.

During the coming weeks we will have e.g. more autumn knits in merino wool by Kaino, long-sleeved children’s dresses by Loru and new crocheted baskets by Molla Mills – can’t wait!

<3 Minna / Paloni

The Graffiti Crocheting Picnic

Let’s crochet a graffiti together at Ruttopuisto while enjoying a nice park picnic on the Restaurant Day!

Bring your friend (and your take-away food from one of the pop-up restaurants if you like) and sit down with us for a brief or a longer moment to chat and crochet. We are crocheting a huge chain that we’ll use to decorate two “Trees of Dreams” in Ruttopuisto for the Knit ‘n’ Tag event.

Ketjun virkkaus

The trees will tell stories about dreams that people have regarding the new Keskustakirjasto (City Library), while also standing as witnesses of the empowering and connecting power of handicrafts.

Tens of people between the ages of 4 to 82 years old have already taken part in crocheting the chain. We’ve organized workshops at the Pavilion on two weekends during the spring / summer, where people of different nationalities, backgrounds and ages have taken part in the project, some so taken away by it that they’ve decided to continue the project at home, and I’ve got the most colorful crochet chain deliveries to Paloni from these people.

Veronika and her chain.

Veronika and her chain.

One of our crochet workshops at the Pavilion

Left: One of our crochet workshops at the Pavilion
Right: Manna and her chain.

Molla Mills crocheting at the Pavilion. This was a chilly day! Luckily they had blankets and hot chocolate.

Left: Molla Mills crocheting at the Pavilion. This was a chilly day! Luckily they had blankets and hot chocolate.
Right: Helena from Portugal and her chain.

The idea and realization of the crochet project is done in cooperation by Paloni, Molla Mills and Keskustakirjasto 2017.

Be a link on the chain – crocheting one link takes about 15 minutes. No prior crocheting experience required. Yarn and hooks provided by Novita.PS. IF IT RAINS, WE’LL OCCUPY THE FLOOR OF PALONI FOR OUR PICNIC, address Eerikinkatu 7, Helsinki.

Here‘s the event on Facebook.

For more information about
Molla Mills: www.mollamills.com
Keskustakirjasto 2017: www.keskustakirjasto.fi
Knit ‘n’ Tag: www.facebook.com/knitntag

Minna / Paloni

Late Night Shopping: Thursday August 9th

Late Night Shopping is here again. This Thursday you can visit our concept store until 9pm! We’ll offer a surprise sale section and organic sparkling from 6pm to 9p. Welcome!

Late night shopping at Paloni

Lasipalatsi Design Markets & Fashion Film Festival next week!

Lasipalatsi Design Markets is a sales event at Lasipalatsinaukio in Helsinki that brings together the most interesting fresh designers from around Finland, and this year also a few talents from abroad. The event has already an established reputation. And of course Paloni is there as well!

This year the event is even more special than before, since it has been expanded to also involve a Fashion Film Festival – just how great is that! The festival takes place at Bio Rex, and the films are partly fashion-classics, partly material curated especially for this event by e.g. Paola Suhonen.

Lasipalatsi design market

Actually our participation at Lasipalatsi Design Markets is quite special, as Paloni is proud to be the first participant ever representing several designers. We wanted to show Helsinki what the rest of Finland has to offer, and chose three labels from outside Helsinki that couldn’t represent themselves at the event. So, at our stand you will find:

– classic women’s clothing and accessories by SIPILÄ (designed and made by Linda Sipilä in Seinäjoki with the help of seamstress Riitta Mäki-Jouppi)

Linda Sipilä Huivi

SIPILÄ soy bean scarf 79€, SIPILÄ tunic with pockets 159€. Picture by SIPILÄ.

– interesting and different leisurewear and accessories for both men and women by POGOSTICK failure (designed and made by Minna Rytkönen & Emmi Korhonen in Kuopio)

Pogostick Failure

Fringe Tee in orange / black&white 68€, Macrame Bag 79€. Both from Finnish textile industry leftovers. Picture by POGOSTICK failure.

– the cutest toys (also as do-it-yourself packages), as well as posters and cards by PaaPii Design (designed and made by Anniina Isokangas in Alaveteli)

Paapii Mallisto Pöllöpehmo

PaaPii Design owls (big 36€, small 26€, do-it-yourself package for a big owl 21€). Picture by PaaPii Design.

And the most important – here are the opening hours of the Lasipalatsi Design Markets:

Wednesday 1.8. 17-20
Thursday 2.8. 12-20
Friday 3.8. 12-20
Saturday 4.8. 12-18

Hope to see you there! 🙂

Designer of the Month: Angel Iglesias

 

Paloni's Designer of the Month Angel Iglesias, Angel Iglesias receiving applause on the catwalk

Angel Iglesias receiving applause on the catwalk.

How would you describe yourself in one sentence?
Dressmaking, craftsmanship, elegance, trends, garments with charm.

How would you describe your label in five words?
Dressmaking, craftsmanship, elegance, trends, garments with charm.

Why handmade / locally produced?
Remembering the dressmaking made by my mother, I begun to design for my own clothing brand. Shortly after, I gathered together a team with family and friends to help me run the business, and we are still making garments in the old fashioned way with this team. I wouldn’t want to do it any other way.

How is Angel Iglesias clothing ethical  and what does this mean to you?
I believe in dressmaking and selling in a responsible way, and that’s how I choose to work. As I said before, Angel Iglesias staff is made up of family and friends, working all together in one workroom, avoiding middlemen and staying close to our customers.

The artisan methods of cutting, sewing and finishing we use make our clothing more comfortable and even easier to care and wear through time.

That’s what makes the difference between our clothing compared to mass produced clothes.

What are your most important sources of influence / inspiration?
Women, colors, art, films, music,….the beauty in every day life.

I also draw inspiration from the fabric itself.

Paloni's Designer of the Month Angel Iglesias, LEFT The Elsa dress is here worn together with a tulle half-skirt

Angel's creations on catwalk.
Left: The Elsa dress (available at Paloni from XS to XL, was 145 €, now on summer sale for 100€) is here worn 
together with a tulle half-skirt.
Right: My personal tip for recognizing a designer with potential: the collections from several years back still
look fresh and interesting today. This picture is from the Angel Iglesias fall/winter 2010 collection.

How has your experience as a Paloni designer been?
It has been a very gratifying experience to be part of this project. It’s really different from our other customers, not only because of the country, but also because of the particulars of the store, the style, the projects, the marketing, taking part in fairs, making video clips, the blog… All of this makes us a part of Paloni and we love it!

What’s the best piece of advice you’ve been given?
Pay attention to and follow your instinct.

Your words of advice for aspiring designers / artists?
Reach for your goals and believe in yourself!

What is the most memorable highlight of your career as a designer so far?
My work is a daily experience that I’ve been living for the past 30 years. I have taken part in many projects, catwalks, fairs, … but one of the most gratifying was to be invited to present one of my collections on the 5th Ave. in New York.

Please continue the following sentence: My passion is…
..fashion. Constant innovation and being able to do everything I want.