Author: minna-sarela


Paloni Fashion Brunch at Klaus K

 Paloni at Klaus-K brunssi

What a weekend! On Friday night at midnight Paloni was still in a controlled chaos, and we were packing for our fashion show and pop-up at the design hotel Klaus K. 12 hours before showtime someone looking at it through the display window would probably not have guessed that in the middle of it all, having our pizza break with Outi Pyy, we were still going to get it all ready in time and rock big time just 12 hours later to a fully-booked Fashion Brunch audience.

The Paloni Fashion Brunch was by far the most popular of all Klaus K Fashion Brunches – guests were seated in two floors to get everyone in. We also had important VIP guests from Stella Harasek to Teemu Bling and Liisa Jokinen – all Finnish fashion influencers.

The show was – I must say – the most professional and inspiring Paloni has organized so far. Our team of top make-up artists, flower mohawks by Ch. Barck, and our nine models did an amazing job. I was so happy to hear Hertta Päivärinta comment that we succeeded in creating a whole picture and story out of Paloni’s designers’ collections with the show, and it didn’t look like detached parts put together. For that I also have to thank Outi Pyy with whom I already cooperated in making our pop-up in New York reality, and who now did the show styling with me.

Thank you to all of our customers who joined us for the brunch, to our fashion show team, thank you to all the designers who were involved and helped, and thank you Klaus K for this cooperation!

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brussi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Here’s our fashion show team once more:

– Flower mohawks designed and realized by the flower shop Ch. Barck
– Spring-summer novelties from Paloni’s labels and designers, including a new addition to our designer team: Tyra Therman
– Make-up artists: Miia MagiaSenay Coco, Iris Ottilia and Kata Niemi
– Stylists: Minna Särelä and Outi Pyy
– Hair: Beda Haanperä and Veera Tuominen
– Models: Stephanie / Fondi, Jasmina / Fondi, Anna Talvi, Satu Pa / Fashion Unit, Elisa / Fashion Unit, Heidi Karjalainen, Janni Nurmi, Amélie, Milla / Modelboom

Ps. All pieces shown on the fashion show are from Paloni’s selections and available at our concept store at Eerikinkatu 7, Helsinki. Pictures by Juan Borra.

Minna / Paloni

Paloni at Klaus K’s Fashion Brunch

Paloni editorials by Maria Baranova

Paloni’s New York project initiated a new kind of, deeper and more intense cooperation with our designers. I’m curiously waiting where this cooperative energy will still lead, and this time it is creating an event at the Klaus K design hotel that I honestly believe will be something extraordinary.

Klaus K has marvelous three-hour brunches with an appetizer buffet, a warm main course and a dessert buffet. When this is combined with a fashion show, event and pop-up shop organized by Paloni together with our designers, nine models, top make-up artists, a master florist and a DJ, we have the Paloni Fashion Brunch.

So, if this all sounds interesting, welcome to our Fashion Brunch at Klaus K on Saturday, 13.4. from 12pm to 3pm. The price 38€ includes the brunch and all program. Reservations: 020 770 4714 tai sales@klauskhotel.com.

The music of the brunch and our fashion show is played by the DJ / milliner Fiona Timantti.

The fashion show to be seen during the brunch involves:
– Flower mohawks designed and realized by the flower shop Ch. Barck
– Spring-summer novelties from Paloni’s designers
– Make-up artists: Miia MagiaSenay Coco, Iris Ottilia and Kata Niemi
– Stylists: Minna Särelä ja Outi Pyy
– Hair: Beda Haanperä
– Models: Stephanie / Fondi, Jasmina / Fondi, Anna Talvi, Satu Pa / Fashion Unit, Elisa / Fashion Unit, Heidi Karjalainen, Janni Nurmi, Amélie, Milla / Modelboom

– Photography: Juan Borra

From Paloni’s brands / labels, you’ll find from the Fashion Brunch:
Olav / Jussi Salminen, Ainokainen / Netta Kervinen, TOHONO / Anna Talvi and Nadia Kuu, Vietto / Minna Kaartinen, Emmi MalmströmIdeakoru / Maarit Naakka, Fiona TimanttiBeloved / Päivi and Janne Brunou, Mari & Arrow / Mari Salmela and Janita Aro, MUKA VA / Emilia Kiialainen and Anna Mattelmäki, RARA / Veera Tuominen, PaaPii Design / Anniina Isokangas, POGOSTICK failure / Minna Rytkönen and Emmi Korhonen, Lempiväri / Elli Hukka, Sarita Koivukoski, Kiss kiss / Maiju Ahlgrén, Humbugi Asuste / Anni Jokinen, Kaino / Niina Sinisalo and Sanni Salonen, First Crush / Mari Himmanen, Dead Birds & Lionheart / Maria Jokela and Anni Niemi, TAUKO / Mila Moisio and Kaisa Rissanen, Angel Iglesias2. Elämä / Yuan Long and Jaime De Vizcaya, Balabin Art & Design / Nikolai and Melitina Balabin, and OutsaPop Trashion / Outi Pyy.

This photo series by photographer Maria Baranova for Paloni in New York City shows a bit what to expect from us at the brunch. Styling by me and Outi Pyy, hair and makeup by Yenni-K Makeup Artist.

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Ch. Barck

How I became a cover girl

Picture by Sami Perttilä. Knit tunic by Kaino, hat by Fiona Timantti, leggings by Kiss kiss and pattern of the crochet chain by Molla Mills. All from Paloni

Picture by Sami Perttilä. Knit tunic by Kaino, hat by Fiona Timantti, leggings by Kiss kiss
and pattern of the crochet chain by Molla Mills. All from Paloni.

Last autumn the photographer Sami Perttilä took this picture of me in Paloni for the Taito magazine. It turned out so nice that it then was chosen as the official campaign picture of the Taito Group‘s Anniversary of Finnish Crafts 2013. Was quite freaky when a friend of mine sent me a picture of the Taito shop display window in Jyväskylä and wrote: “I bumped into a giant you in the middle of one of Jyväskylä’s main streets. :D” I have also spotted myself from the Taito Group’s exhibition booth and brochures.

Taito

Now the very same picture is nominated with two other pictures as a finalist to become “The Lifestyle picture of the Year” in the competition “Aikakauslehtikilpailu EDIT” by the Finnish Periodical Publishers’ Association (FPPA). The winner will be announced TODAY! Can’t wait to hear the results. The list of all categories and nominees can be found from here.

So what actually made me a cover girl and a campaign face? An exceptionally talented photographer who was able to capture the essence of finding peace and tranquility through handicrafts. Sami Perttilä is a Finnish freelance photographer, fun to work with and available for many kinds of photography projects. You’ll find his contacts from here.

Minna / Paloni

Designers of the Month: Sanni Salonen & Niina Sinisalo / Kaino

Anni Hautala wearing a Kaino Rose tunic on The Voice morning show

Anni Hautala wearing a Kaino Rose tunic on The Voice morning show

How would you describe yourself in one sentence?
We’re two innovative young women with faith in intuition, a yearning for beauty, and a healthy dose of recklessness –  plus a chronic shortage of time owing to an overflow of ideas.

How would you describe your label in five words?
Comfortable, beautiful, nostalgic, timeless, unique.

Why handmade / locally produced?
Simply because it’s more fun, more personal, more environment-friendly, more individual, smarter, more genuine, more soulful… And also because it allows us more opportunity to express ourselves as designers.

How are Kaino products ethical / ecological and what does this mean to you?
Both of us are friends of nature with common sense. In our products we favor pure natural materials such as cotton and merino wool, and most of the new yarn used is organically produced. We seem to have a tendency for hoarding and have difficulty in parting with anything that might prove useful someday. As a result, our production facility is sometimes about to burst with leftover knit, which we then use to create new products: pouches, potholders, quilts, jewelry… However, it’s impossible for us to utilize all the excess material generated during production so we also donate and sell it to craftspeople. The point is not to take any usable material to the landfill.

What are your most important sources of influence / inspiration?
Imagination, art, childhood, granny’s house, dreams, nature – new ideas can actually spring from anything! We play with the original idea until it gets refined into a finished product. Both of us bring our own vision and competence into the process and work it together into a seamless weave. We both have strong,  somewhat differing visions, but each new product is still a joint creation.

Member of Finland's Parliament Kristiina Salonen wearing a Kaino evening gown for Finland's Independence Day
 Reception. Picture by Jenni Gästgivar / Iltalehti. http://www.iltalehti.fi/linnanjuhlat/201212070011831_lj.shtml

How has your experience as a Paloni designer been?
During the past six months of cooperation we have only had positive experiences. It’s an honour to be among Paloni’s talented craftspeople and designers, and cooperation with Minna is smooth. They’re a great, inspiring bunch that enhance our faith in our own work.

What’s the best piece of advice you’ve been given?
Stay true to yourself and your vision.” Especially in the very beginning we were far too susceptible to the comments and opinions of others; it was a struggle to recognize our own voice and obey it.

Your words of advice for aspiring designers / artists?
Success consists of three parts, all equally important: head, heart and elbow grease. No matter how great your vision, success always entails work – even futile work – and sacrifice and disappointments, and you must be prepared for that. On the other hand: the more you strive, the greater the value and satisfaction you get from your achievement.

What is the most memorable highlight of your career as a designer so far?
It’s difficult to name just one: during our three years of the Kaino adventure, there have been many achievements that may seem inconsequential, but for us they’ve been priceless. Most of them begin with the words ”the first”: the first official fashion collection, the first dealership, the first Kaino appearance on TV, the first ball gown at the Independence Day Reception at the Presidential Palace (that’s right!)…

Please continue the following sentence: Our passion is…
…to produce Kaino garments with soul, sensitivity and a strong will – and see how far it’ll take us!

Sanni Salonen and Niina Salonen with their Kaino Spring-Summer 2013 collection on its way to New York

Sanni Salonen and Niina Salonen with their Kaino Spring-Summer 2013 collection on its way to New York

Vietto shows and grows

When buying an independent designer’s works, your every purchase counts and makes a difference. And when many customers acknowledge the talent of a designer and buy her/his items, that makes a huge difference. Vietto, the eco-fashion label by Minna Kaartinen from Helsinki, is the first of Paloni’s labels to grow its team solely because of sales at Paloni. On our hang tags for Vietto, there’s now a new name in addition to the designer: cutting and sewing is now partly done with the help of Maarit Suvinen, also from Helsinki.

Our customers are not the only ones who have acknowledged Minna’s talent lately. Her organic cotton turban – for which the material, by the way, is cut waste of Kaino, another of our labels – has been featured in blogs from the US to Russia. The turban has been so popular that Kaino should make more garments to be able to send Minna more material…

Vietto organic cotton turban
Picture by http://xthecoldfrontx.tumblr.com/

The Vietto transformable winter coat was photographed for the latest issue of REVS magazine. I got the chance to celebrate the launch of the magazine with her.

REVS

The picture by Federico Cabrera is stunning, don’t you think? (Styling: Heidi Marika Urpalainen, make-up & hair: Emilie Tuuminen, model: Minna Puro.)

The picture by Federico Cabrera

Thank you to all of our customers for making it possible for our talented designers to do the work they were meant to do! You’re the ones turning their dreams into reality.

Minna / Paloni

Merry Christmas!

I couldn’t run Paloni without the help of my family – or at least many things would be left undone and it all wouldn’t be the same at all.

When we organize courses and workshops at our store, it’s usually my mom who takes care of the catering. Her special are the roasted cinnamon almonds. Many of our customers have already asked for the recipe, so as a Christmas gift to our customers and friends, I decided to share it to you all.

With this recipe, I want to wish you all a very joyful and relaxed Christmas! I hope that you, like I, have the chance to spend some relaxing time with your families.

Roasted cinnamon almonds
 

Paahdetut kanelimantelit

3 dl kuorimattomia manteita
2 rkl hunajaa
2 rkl vettä
2 tl rypsiöljyä
1/2 dl sokeria
2 tl kanelia
1/2 tl suolaa

Levitä mantelit leivinpaperilla päällystetylle pellille ja paahda 225 asteisessa uunissa n 10 min (meidän uunissa n 5-7 min). Hämmentele manteleita aika ajoin ja ole tarkkana, etteivät mantelit kärvähdä. Kun mantelit ovat kullanruskeita ja tuoksuvia, nosta pelti uunista.

Sekoita teflonkasarissa ( wokkipannu kätevä) hunaja, vesi ja öljy kiehumispisteeseen. Kun neste kiehuu, lisää mantelit. Sekoita ja anna kiehua n 5 min kunnes suurin osa nesteestä on imeytynyt manteleihin. Nosta mantelit vatiin, jossa on puolet sokeri-kaneli-suolaseoksesta. Kierittele manteleita seoksessa ja ripottele loput sokeriseoksesta päälle.

Jäähdytä mantelit ja irroittele niitä toisistaan leivinpaperin päällä. Herkkusi ovat valmiita nautittaviksi!

——————

Roasted cinnamon almonds

3 dl almonds (un-peeled)
2 table spoons honey
2 table spoons water
2 tea spoons canola oil
1/2 dl sugar
2 tea spoons cinnamon (minced)
1/2 tea spoons salt

Spread the almonds on a baking tray and roast in the oven at 225 degrees Celsius for about 10 minutes (or for a bit shorter time, 5-7 minutes, if the oven is effective). Stir the almonds once in a while and be careful that they don’t burn. When the almonds have a nice amber color and smell good, take the tray out from the oven.

Mix honey, water and oil in a frying pan (a wok pan is handy) and heat up until it boils. Then add the almonds. Mix and let boil for about 5 minutes or until most of the liquid has been absorbed by the almonds.

Mix half of the sugar and cinnamon powder in a bowl, and add the almonds. Roll the almonds in the mix, then add the other half of the sugar and cinnamon powder to the top.

Let the almonds cool off, then pour them onto a tray / greaseproof paper, and separate them from each other. Your cinnamon almonds are ready to be served!

Minna / Paloni

Christmas card workshop @ Late Night Shopping

Late Night Shopping
 
The last Late Night Shopping evening of the year is here on Thursday. The theme couldn’t be anything else than Christmas, so let’s make it very Christmasy, shall we?

We have doors open until 9pm and we renew our free-entry Christmas card workshop from 6pm to 9pm. Also free glögg to all visitors and card crafters! Materials and a warm Christmas feeling are offered by us – just bring yourself.

Christmas card workshop

We love Tampere

Right after the opening party of the Ex Tempore Pop Up Shop at Kluuvi on Saturday evening, I continued to Paloni to prepare for the next day – I packed and inventoried all items for the Designtori joulu event in Tampere, finished after midnight and left home early the next morning to head to the next destination. Seems like sometimes (and lately a bit too often) my working days get over 12 hours long, but once again Tampere made it all worthwhile. There’s just the kind of energy at these Tampere events that is hard to describe. Maybe it’s because of the energy of the organizers (the Design on Tampere organization) or maybe it’s because there’s not too much of such events there yet. Whatever the reason, Tampere seems to like us, and we love it in return.

Paloni at Designtori joulu event in Tampere

Paloni at Designtori joulu event in Tampere

Paloni at Designtori joulu event in Tampere

Ex Tempore!

On Saturday we celebrated the opening of the Ex Tempore Pop Up Shop at Kluuvi shopping center, Helsinki. Ex Tempore brings together the most interesting uprising labels and designers for two weeks, until December 22nd.

The day before opening Ex Tempore I was first working at our concept store and at the same time packing for the pop up. I was a bit worried if I’d make it in time and get our department ready before the last doors of the shopping center were closed at 11pm, but luckily everything went smoothly. Jussi Salminen, the designer of Olav and the creative director of Ex Tempore, had done a great job in organizing everything and getting all the gear we all needed for building our departments.

This is how the place looked like the night before the opening at 10pm

This is how the place looked like the night before the opening at 10pm.

Along with the opening of Ex Tempore, we also presented Paloni’s new designer, the trashionista Outi Pyy. Her shredded shirts are now sold at Paloni’s department at Ex Tempore. Outi also talked at the opening party about the ideology of trashion and her brand new book. And yes, there was also some talk about the evening gown she designed and made from recycled leather jackets for the actress Laura Birn for the presidential reception on our Independence Day.

Jussi admiring at Outi's shredded shirts, while Outi shreds more

Jussi admiring at Outi's shredded shirts, while Outi shreds more.

Outi talks about trashion at the opening party of Ex Tempore

Outi talks about trashion at the opening party of Ex Tempore.

If you’re around Helsinki during this or next week, I recommend visiting this pop-up. At Paloni’s department we have e.g. Kaino knits, Emmi Malmström Shoes  Mari & Arrow jewellery, Vietto clothing and accessories, Min Goodie pot holders, 2. Elämä jewellery, Tauko dresses, POGOSTICK failure clothes and shopping bags and Ainokainen jewellery. And there’s also a bunch of other interesting labels at Ex Tempore: OlavDesign in a BoxHouse of PoViona BluSIPILÄ and Moiko.

Paloni at Ex Tempore
 
Paloni at Ex Tempore
 
Paloni at Ex Tempore
 
Paloni at Ex Tempore
 
Minna / Paloni