Paloni’s key idea is to bring out and make available the works of independently working creative talents. In addition to the broad designer cooperation we do, we’ve also organized free-entry music gigs called Paloni LIVE once a month, presenting interesting indie musicians who we think deserve more listeners to their music. (You are very warmly welcome to the next Paloni LIVE with Reena Darlin on April 24th starting from 7pm!)
We’ve also done artist cooperation. The Paraguayan-born, Barcelona-based cross-over artist Jorge Samaniego Bonnin is the man behind many characteristic details in the Paloni concept store. His role was crucial in planning and realizing the creative atmosphere of the space.
Paloni's signed & original furniture by Jorge Samaniego Bonnin from very old pieces of wood that each have a story behind - is this ready-made art, found art, trash or simply a piece of furniture?
I find blurring the boundaries of art interesting. Is the huge vine on our display window with colorful dinosaurs’ eggs (as my daughter named them) a piece of art or just a decorative item? How about the Annielina jewelry Paloni sells, each piece drawn by the artist Elina Honkanen with a pencil – can a necklace be a piece of wearable art?
I wanted to take this project of defying the boundaries of art even further – and at the same time, Paloni’s artist cooperation deserved continuity. So, I challenged the multi-talented artist / illustrator Aino Louhi with a beautiful antique cabinet. Will it turn out as a piece of art, as a usable cabinet for storing things or as something in between in Aino’s creative makeover, remains to be seen when the exciting project is finished and the outcome will be revealed at Kierrätystehdas 2012 on May 5th. Whatever the outcome will be called, will surely be a unique item and will be for sale at Paloni’s stand at Kierrätystehdas – or after the event at our concept store at Eerikinkatu 7.
And how is Aino feeling about the challenge? Quite challenged, but also excited – here are her thoughts as the project has just started:
Painting goes 3-D
-Starting point: To paint a three-dimensional color still life on a cabinet that has to remain its value as a furniture
"The starting point"
/ Aino Louhi