April 2013


Paloni Fashion Brunch at Klaus K

 Paloni at Klaus-K brunssi

What a weekend! On Friday night at midnight Paloni was still in a controlled chaos, and we were packing for our fashion show and pop-up at the design hotel Klaus K. 12 hours before showtime someone looking at it through the display window would probably not have guessed that in the middle of it all, having our pizza break with Outi Pyy, we were still going to get it all ready in time and rock big time just 12 hours later to a fully-booked Fashion Brunch audience.

The Paloni Fashion Brunch was by far the most popular of all Klaus K Fashion Brunches – guests were seated in two floors to get everyone in. We also had important VIP guests from Stella Harasek to Teemu Bling and Liisa Jokinen – all Finnish fashion influencers.

The show was – I must say – the most professional and inspiring Paloni has organized so far. Our team of top make-up artists, flower mohawks by Ch. Barck, and our nine models did an amazing job. I was so happy to hear Hertta Päivärinta comment that we succeeded in creating a whole picture and story out of Paloni’s designers’ collections with the show, and it didn’t look like detached parts put together. For that I also have to thank Outi Pyy with whom I already cooperated in making our pop-up in New York reality, and who now did the show styling with me.

Thank you to all of our customers who joined us for the brunch, to our fashion show team, thank you to all the designers who were involved and helped, and thank you Klaus K for this cooperation!

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brussi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Paloni at Klaus K brunssi

Here’s our fashion show team once more:

– Flower mohawks designed and realized by the flower shop Ch. Barck
– Spring-summer novelties from Paloni’s labels and designers, including a new addition to our designer team: Tyra Therman
– Make-up artists: Miia MagiaSenay Coco, Iris Ottilia and Kata Niemi
– Stylists: Minna Särelä and Outi Pyy
– Hair: Beda Haanperä and Veera Tuominen
– Models: Stephanie / Fondi, Jasmina / Fondi, Anna Talvi, Satu Pa / Fashion Unit, Elisa / Fashion Unit, Heidi Karjalainen, Janni Nurmi, Amélie, Milla / Modelboom

Ps. All pieces shown on the fashion show are from Paloni’s selections and available at our concept store at Eerikinkatu 7, Helsinki. Pictures by Juan Borra.

Minna / Paloni

Paloni at Klaus K’s Fashion Brunch

Paloni editorials by Maria Baranova

Paloni’s New York project initiated a new kind of, deeper and more intense cooperation with our designers. I’m curiously waiting where this cooperative energy will still lead, and this time it is creating an event at the Klaus K design hotel that I honestly believe will be something extraordinary.

Klaus K has marvelous three-hour brunches with an appetizer buffet, a warm main course and a dessert buffet. When this is combined with a fashion show, event and pop-up shop organized by Paloni together with our designers, nine models, top make-up artists, a master florist and a DJ, we have the Paloni Fashion Brunch.

So, if this all sounds interesting, welcome to our Fashion Brunch at Klaus K on Saturday, 13.4. from 12pm to 3pm. The price 38€ includes the brunch and all program. Reservations: 020 770 4714 tai sales@klauskhotel.com.

The music of the brunch and our fashion show is played by the DJ / milliner Fiona Timantti.

The fashion show to be seen during the brunch involves:
– Flower mohawks designed and realized by the flower shop Ch. Barck
– Spring-summer novelties from Paloni’s designers
– Make-up artists: Miia MagiaSenay Coco, Iris Ottilia and Kata Niemi
– Stylists: Minna Särelä ja Outi Pyy
– Hair: Beda Haanperä
– Models: Stephanie / Fondi, Jasmina / Fondi, Anna Talvi, Satu Pa / Fashion Unit, Elisa / Fashion Unit, Heidi Karjalainen, Janni Nurmi, Amélie, Milla / Modelboom

– Photography: Juan Borra

From Paloni’s brands / labels, you’ll find from the Fashion Brunch:
Olav / Jussi Salminen, Ainokainen / Netta Kervinen, TOHONO / Anna Talvi and Nadia Kuu, Vietto / Minna Kaartinen, Emmi MalmströmIdeakoru / Maarit Naakka, Fiona TimanttiBeloved / Päivi and Janne Brunou, Mari & Arrow / Mari Salmela and Janita Aro, MUKA VA / Emilia Kiialainen and Anna Mattelmäki, RARA / Veera Tuominen, PaaPii Design / Anniina Isokangas, POGOSTICK failure / Minna Rytkönen and Emmi Korhonen, Lempiväri / Elli Hukka, Sarita Koivukoski, Kiss kiss / Maiju Ahlgrén, Humbugi Asuste / Anni Jokinen, Kaino / Niina Sinisalo and Sanni Salonen, First Crush / Mari Himmanen, Dead Birds & Lionheart / Maria Jokela and Anni Niemi, TAUKO / Mila Moisio and Kaisa Rissanen, Angel Iglesias2. Elämä / Yuan Long and Jaime De Vizcaya, Balabin Art & Design / Nikolai and Melitina Balabin, and OutsaPop Trashion / Outi Pyy.

This photo series by photographer Maria Baranova for Paloni in New York City shows a bit what to expect from us at the brunch. Styling by me and Outi Pyy, hair and makeup by Yenni-K Makeup Artist.

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Paloni editorial by Maria Baranova

Ch. Barck

How I became a cover girl

Picture by Sami Perttilä. Knit tunic by Kaino, hat by Fiona Timantti, leggings by Kiss kiss and pattern of the crochet chain by Molla Mills. All from Paloni

Picture by Sami Perttilä. Knit tunic by Kaino, hat by Fiona Timantti, leggings by Kiss kiss
and pattern of the crochet chain by Molla Mills. All from Paloni.

Last autumn the photographer Sami Perttilä took this picture of me in Paloni for the Taito magazine. It turned out so nice that it then was chosen as the official campaign picture of the Taito Group‘s Anniversary of Finnish Crafts 2013. Was quite freaky when a friend of mine sent me a picture of the Taito shop display window in Jyväskylä and wrote: “I bumped into a giant you in the middle of one of Jyväskylä’s main streets. :D” I have also spotted myself from the Taito Group’s exhibition booth and brochures.

Taito

Now the very same picture is nominated with two other pictures as a finalist to become “The Lifestyle picture of the Year” in the competition “Aikakauslehtikilpailu EDIT” by the Finnish Periodical Publishers’ Association (FPPA). The winner will be announced TODAY! Can’t wait to hear the results. The list of all categories and nominees can be found from here.

So what actually made me a cover girl and a campaign face? An exceptionally talented photographer who was able to capture the essence of finding peace and tranquility through handicrafts. Sami Perttilä is a Finnish freelance photographer, fun to work with and available for many kinds of photography projects. You’ll find his contacts from here.

Minna / Paloni