April 2012


Cabinet, oh cabinet

“She’s going to paint it!? Such a beautiful antique cabinet!”

My friend’s comment on Facebook proved me that we’re on the right track with this art cabinet project we’re doing with the artist Aino Louhi. She has the difficult task of showing us how to turn a piece of antique from dusty to artsy, and of determining whether a piece of art can simultaneously be a usable object (and a usable object a serious piece of art). We wrote about this project at its beginning, too. Now the story continues as Aino shares her thoughts from the middle of the cabinet’s transformation process. The question seems to be: is she painting a cabinet, or is she painting on a cabinet.

The outcome will be on display and on sale at Paloni’s stand at the Kierrätystehdas 2012 on May 5th-6th at the Helsinki Cable Factory, and after that at our concept store, Eerikinkatu 7, Helsinki.

/ Minna

Cabinet, oh cabinet

It has been a bit of a rocky road so far; there are so many things I didn’t know about  varnish, its compatibility with different paints, sand papers and primers. I also got a valuable lesson in the beginning: ask help before you do anything. In this case it would have saved a lot of time and energy. Luckily I’ve had some assistance from a household carpenter, my neighbours and a few strong men.

There is a good side to this all: I had some time to think what I want to do with the cabinet while I polished the surface of it. It was incredibly challenging to let go of the idea of painting a furniture. Every side of it seemed like a separate piece of paper and to combine them felt impossible.

At first my method was just to do the boldest and most interesting color combinations and see what comes out of it. Soon that started to feel just like – painting a furniture! The light bulb turned on in my head last week when I finally got an idea of how to use the cabinet’s 3-dimensional character in the painting. Now I’m shaking from excitement to see how it’s all going to turn out.

/ Aino Louhi

Aino Louhi kaappi

Painting a furnit... piece of art!

Reena Darlin at Paloni LIVE

Paloni’s free-entry gigs with independent, interesting musicians continues.

This time we have the lovely Reena Darlin performing for us. Reena’s music is easygoing pop with influences of soul and jazz, so you can just sit down on one of our pillows and let the smooth music melt all the remains of the winter’s coldness away.

Time: Tuesday April 24th from 7pm to 9pm
Place: Paloni, Eerikinkatu 7
Free entry – feel free to bring your friend along.

The event on Facebook.

Reena Darlin

Paloni’s stock sale

Paloni Stock Sale

 

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Palonin ystävämyynti
TO 19.4. klo 11-19
PE 20.4. klo 11-19
LA 21.4. klo 11-17

Mallikappaleita, kakkoslaatukappaleita ja poistuvien mallistojen viimeisiä tuotteita kymmeniltä Palonin suunnittelijoilta, kuten Muodin huipulle -voittaja Linda Sipilältä, Minkie Cooperilta, Giulia Conti Donzellilta, Rachel Roselta ja monilta muilta. Naisten- ja lastenvaatteita, koruja ja asusteita, kodin sisustusta ja lahjatavaroita – kaikki reiluin alennuksin tai edullisin tasarahahinnoin.

Paloni, Eerikinkatu 7, Helsinki

Fashion stock sales Turku

Paloni will take part in the Turku Fashion Stock Sales on Friday April 27th and on Saturday April 28th at the shopping center Hansa, Turku.

We will bring along samples and sale items as well as some latest arrivals from e.g. Linda Sipilä, Jennifer Loiselle, Simone’s Rose, Out of Line, Vietto and Antti Asplund.

Fashion Stock Sales Turku
Join the event on Facebook here, and see you soon in Turku!

The photo shoot day

Yesterday we were photo shooting for Paloni’s brochure and web store.

Our goal was to create a visual clue to the pictures and outfits that would build a connection between the pictures and the Paloni concept store. We ended up using the “dinosaurs’ eggs” from the store decoration with some imaginative jungle leaves. The talented seamstress Kirsi Hautala put together a smashing headpiece that just seemed to sum up this connection perfectly.

The final touch to a Vietto outfit.

The final touch to a Vietto outfit.

We wanted to use an uneven yellow wall as the background for the pictures, and also wished to take the pictures outdoors to be able to use natural sunlight. The spot we found was just perfect, but taking summer brochure pictures outside in April does have implications, like warming up with capes and jackets, changing clothes in a heated car and a very flexible model. Our model Essi was just wonderful! (I really wish she got home fast after the pictures were taken, and got herself the hot bath she most certainly both needed and deserved!)

The bits you usually don't get to see - the reality of photo shooting. Essi trying to keep warm and changing in the car.

 The bits you usually don't get to see - the reality of photo shooting. 
Essi trying to keep warm and changing in the car.

Photo shoot days are always exciting somehow. There are so many things that can either go wrong, or then as it usually is, there are unexpected things happening that eventually make the end result even better than the original plan. It’s an interaction process between all the people involved. The visible and tangible end result, a perfect picture, is the best reward for it all.

Now browsing through the 300+ pictures of the day, I can only thank the model Essi, the seamstress Kirsi Hautala and the designer Minna Kaartinen for all the help in turning my vision into all those perfect shots!

The setting of the brochure picture.

The setting of the brochure picture.

Late Night Shopping on Thursday

A situation we all know too well: coming home from work late and feeling like taking a small escape to a sweet-looking little store, but the sign says Closed. And the same thing repeating every day.

Right from the start we made the decision to keep Paloni’s doors open on weekdays until 7pm so that also the ones working hard and long hours could visit us. But to serve our clients even better, we’ve now joined the Late Night Shopping movement. This cooperation project of Design District Helsinki, We are Helsinki and tens of boutiques, cafés and galleries keeps doors open for customers until 9pm on the second Thursday of every month.

So – Paloni invites you to a wonderland of creativity on Late Night Shopping evening on April 12th, 2012 – be inspired by the new arrivals from our designer talents, enjoy organic sparkling and snacks (from 6pm to 9pm), and make unbeatable handmade design finds from Paloni’s surprise sale section. Welcome!

Late night shopping

Let’s crochet with Molla Mills!

Never mind the snow – the spring is here. The home that was a comfy and safe nest for the winter now seems to need both order and color. The crocheted little baskets by Molla Mills in all colors of the rainbow solve both problems. No wonder they’re one of our most popular products at this time of the year.

If autumn is the knitting season, then spring is definitely the crocheting season. Now you and your friends have the chance to get hooked on crocheting and learn to make those cute and practical little baskets yourselves! Paloni and Molla would like to warmly welcome you to our crocheting evening on Monday April 23rd starting from 6pm. The price of the event is 19€ per person, including the materials for a basket in your chosen color (the hook you’ll get to take home) and some snacks. No prior crocheting experience needed!

Virkkuuilta

 

Molla is a girl with talented hands, a creative mind and a Finnish accent – a crochet enthusiast from Helsinki. Right now Molla is preparing a book about crocheting called Virkkuri that will be published next autumn. Molla’s eye for beauty also shows in her class and style – her outfits have been presented on street fashion blogs such as Hel Looks (three times), Berlin Street Style, FFFound and We heart It, and on women’s magazines like Gloria, Suuri Käsityö and Trendi.

The teaching at the event will be mainly conducted in Finnish. Personal tuition also available in English – all nationalities warmly welcome!